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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data-Driven Process Improvement

    Skills you'll gain: Process Mapping, Data Collection, Process Improvement, Business Process, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Data Validation, Business Process Modeling, Business Analytics, Operational Performance Management, Gap Analysis, Organizational Strategy, Key Performance Indicators (KPIs), Internet Of Things, Data Integrity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    248 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Fundamentals of Graphic Design

    Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Design, Graphic Design, Image Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Introduction to Data, Signal, and Image Analysis with MATLAB

    Skills you'll gain: Image Analysis, Data Visualization Software, Matlab, Applied Machine Learning, Scatter Plots, Digital Signal Processing, Data Analysis, Histogram, Predictive Modeling, Data Processing, Classification Algorithms, Regression Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    231 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Life Cycle Assessment

    Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Development, Sustainable Engineering, Sustainability Reporting, Product Lifecycle Management, Environmental Science, Environment, Nutrition and Diet, Environment and Resource Management, Health Assessment, Food and Beverage, Public Health, Process Analysis, Data Analysis Software, Simulation and Simulation Software, Analysis, Climate Change Mitigation, Energy and Utilities, Global Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistics and Applied Data Analysis

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Statistical Analysis, Regression Analysis, Probability, Probability Distribution, Sampling (Statistics), Box Plots, Histogram, R Programming, Statistical Methods, Scatter Plots, Microsoft Excel, Probability & Statistics, Statistics, Data Import/Export, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    46 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming: Build a Recommendation System

    Skills you'll gain: Software Design, Java, Java Programming, AI Personalization, Object Oriented Programming (OOP), Data Processing, Data Preprocessing, Classification Algorithms, UI Components, Data Analysis, Data Structures, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    656 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, New Product Development, Organizational Strategy, Strategic Thinking, Business Transformation, Strategic Partnership, Leadership, Business Strategy, Entrepreneurship, Platform As A Service (PaaS), User Research, Competitive Analysis, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    725 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Publicidad Digital con Google AdWords

    Skills you'll gain: Google Ads, Content Performance Analysis, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Contextual Advertising, Performance Analysis, Online Advertising, Performance marketing, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Media Planning, Bidding, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cultural intelligence: Become a global citizen

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Workplace inclusivity, Cross-Functional Team Leadership, Professionalism, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    222 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    I

    Imperial College London

    Science Matters: Let's Talk About COVID-19

    Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Community Health, Economics, Policy, and Social Studies, Health Systems, Socioeconomics, Health Policy, Emergency Response, Patient Evaluation, Immunology, Diagnostic Tests, Microbiology, Media and Communications, Molecular Biology, Pathology

    4.2
    Rating, 4.2 out of 5 stars
    ·
    223 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Strategic Marketing, Business Consulting, Business Strategies, Marketing Strategies, Entrepreneurship, Product Promotion, Competitive Analysis, Presentations, Product Development, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data-Driven Process Improvement: University at Buffalo
  • Fundamentals of Graphic Design: Xbox
  • Introduction to Data, Signal, and Image Analysis with MATLAB: Vanderbilt University
  • Life Cycle Assessment: University of Michigan
  • Statistics and Applied Data Analysis: University of Colorado Boulder
  • Java Programming: Build a Recommendation System: Duke University
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • Publicidad Digital con Google AdWords: Universidad Austral
  • Cultural intelligence: Become a global citizen: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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