• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    T

    The University of Tokyo

    FoundX Startup School Course

    Skills you'll gain: Strategic Thinking, Entrepreneurship, Design Thinking, Product Development, Market Opportunities, Innovation, Customer Insights, User Research, Fundraising, Presentations, Business Planning, Interviewing Skills, Product Management, Team Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Healthcare

    Skills you'll gain: Generative AI, Health Care Procedure and Regulation, Healthcare Ethics, Responsible AI, Healthcare Industry Knowledge, Clinical Documentation, Artificial Intelligence, Health Informatics, Health Technology, Precision Medicine, Medical Imaging, Natural Language Processing, Decision Support Systems

    4.2
    Rating, 4.2 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Platform Thinking: what’s beyond Uber?

    Skills you'll gain: Innovation, Strategic Thinking, Systems Thinking, Technology Strategies, Digital Transformation, Case Studies, Business Modeling, Business Transformation, Scalability, Social Impact, Market Opportunities, Timelines, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    SAS

    Statistical Thinking for Industrial Problem Solving, presented by JMP

    Skills you'll gain: Exploratory Data Analysis, Data Compilation, Correlation Analysis, Data Collection, Statistical Inference, Statistics, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistical Hypothesis Testing, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Global Marketing, Export Control, Mergers & Acquisitions, Risk Management, Business Development, International Relations, Market Analysis, Franchising, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    88 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Entender el diseño

    Skills you'll gain: Design Research, Design Thinking, Creative Thinking, Design, Design Strategies, Product Design, User Experience Design, Sustainable Design, Innovation, Graphic Design, Social Impact, Consumer Behaviour, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    563 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Cannabis, Mental Health, and Brain Disorders

    Skills you'll gain: Psychiatry, Clinical Psychology, Mental and Behavioral Health Specialties, Mental Health Diseases and Disorders, Mental Health, Substance Abuse, Public Health, Psychology, Public Health and Disease Prevention, Health Policy, Psychiatric And Mental Health Nursing, Neurology, Pharmacotherapy, Medical Science and Research, Epidemiology, Research, Pharmacology, Personal Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Redacción de documentos empresariales de gran impacto

    Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Report Writing, Writing, Business Communication, Proposal Writing, Editing, Grammar, Target Audience, Professionalism

    4.6
    Rating, 4.6 out of 5 stars
    ·
    495 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Design Basics of RCC Buildings

    Skills you'll gain: Architectural Drawing, Blueprint Reading, Structural Engineering, Structural Analysis, Engineering Drawings, Building Design, Engineering Documentation, Architectural Engineering, Building Codes, Civil Engineering, Construction, Engineering Practices, Engineering Calculations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Trade, Immigration and Exchange Rates in a Globalized World

    Skills you'll gain: International Finance, Economics, International Relations, Economic Development, Global Marketing, Financial Trading, Socioeconomics, World History, Supply And Demand, Political Sciences, Trend Analysis, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    300 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Digital Advertising, Customer Relationship Management, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    231 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Team Building, Interpersonal Communications, Intercultural Competence, Verbal Communication Skills, Target Audience, Business Writing, Strategic Communication, Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    58 reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research essentials for marketing management
market research and analysis for tech industries
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: design impactful surveys
1…171172173…351

In summary, here are 10 of our most popular market research courses

  • FoundX Startup School Course: The University of Tokyo
  • Introduction to Generative AI in Healthcare : Coursera
  • Platform Thinking: what’s beyond Uber?: Politecnico di Milano
  • Statistical Thinking for Industrial Problem Solving, presented by JMP: SAS
  • International Business Entry Strategies : University of Colorado Boulder
  • Entender el diseño: Arizona State University
  • Cannabis, Mental Health, and Brain Disorders: University of Colorado Boulder
  • Redacción de documentos empresariales de gran impacto: University of California, Irvine
  • Design Basics of RCC Buildings: L&T EduTech
  • Trade, Immigration and Exchange Rates in a Globalized World: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok