Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks

Goldman Sachs
Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Design, Innovation, Focus Group, Market Analysis, Ideation, Business Development, Product Testing, Logistics
Mixed · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Multimedia, Emerging Technologies, Market Analysis, Market Opportunities, Cloud Services, Network Protocols, Application Development, Network Infrastructure, Computer Vision, Video Production, Content Management, User Interface (UI)
Beginner · Course · 1 - 3 Months
Skills you'll gain: Extract, Transform, Load, Data Analysis, Data Preprocessing, Jupyter, Data Visualization, Unsupervised Learning, Statistical Analysis, Model Evaluation, Exploratory Data Analysis, Data Migration, Machine Learning, Business Analytics, Classification Algorithms, Analytical Skills, Data Manipulation, Data Storytelling, Stakeholder Engagement, Project Scoping, Business Priorities, Business Analysis
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Social Media Content, Facebook, Social Media Campaigns, Social Media Strategy, Online Advertising
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage Technologies, Data Preprocessing, Data Storage, Machine Learning Algorithms, Machine Learning, Distributed Computing, Data Processing, Data Science, Statistical Methods, Model Evaluation, Descriptive Statistics
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Customer experience strategy (CX), Ideation, Customer Analysis, User Feedback, Needs Assessment, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology, Case Studies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Python Programming
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Customer Analysis, Miro AI, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Presentations, Product Knowledge, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Presentation, SQL, Data Visualization Software, Database Design, AWS SageMaker, Unsupervised Learning, Data Visualization, Interactive Data Visualization, Dashboard, Feature Engineering, Database Management, Exploratory Data Analysis, A/B Testing, Tableau Software, Pandas (Python Package), Matplotlib, Python Programming, Data Analysis, Machine Learning
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Recurrent Neural Networks (RNNs), Exploratory Data Analysis, Deep Learning, Text Mining, Matplotlib, Data Cleansing, Data Analysis, Data Preprocessing, Natural Language Processing, Data Manipulation, Python Programming, Machine Learning, Model Evaluation
Beginner · Guided Project · Less Than 2 Hours