Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies
Beginner · Course · 1 - 4 Weeks

The University of Notre Dame
Skills you'll gain: Data Ethics, Analytical Skills, Responsible AI, Big Data, Ethical Standards And Conduct, Machine Learning, Business Ethics, Information Privacy, Artificial Intelligence, Technology Strategies, Social Justice
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hive, Database Management, SQL, Big Data, Database Systems, Amazon Web Services, Data Management, Amazon S3, Apache Hadoop, Data Storage, Cloud Storage, Performance Tuning, File Systems, Command-Line Interface, Virtual Machines
Beginner · Course · 1 - 3 Months

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Scala Programming, User Interface (UI), Data Processing, Heat Maps, Interactive Data Visualization, Real Time Data, Big Data, Visualization (Computer Graphics), Geospatial Information and Technology, Geospatial Mapping, Data Manipulation, Data Transformation, Apache Spark, Spatial Data Analysis
Mixed · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Team Building, Presentations, Team Oriented, Team Management, Collaborative Software, Virtual Teams, Project Design, Data Sharing, Social Media, Graphic Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Social Media, Infographics, Social Media Marketing, Content Creation, Graphics Software, Graphic and Visual Design, Graphic Design, Design Elements And Principles, Creative Design, Design
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, People Management, Business Modeling, Corporate Finance, Social Impact, Organizational Structure, Entrepreneurship, Fundraising, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Ggplot2, Data Wrangling, Statistical Modeling, Exploratory Data Analysis, Plot (Graphics), R Programming, Data Import/Export, Predictive Modeling, Data Visualization, Data Visualization Software, Statistical Hypothesis Testing, Data Analysis, Data Manipulation, Data Modeling, Regression Analysis, Web Scraping, Data Science, R (Software), Data Analysis Software
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement
Intermediate · Guided Project · Less Than 2 Hours

Dubai College of Tourism
Skills you'll gain: Revenue Management, Restaurant Operation, Restaurant Management, Forecasting, Key Performance Indicators (KPIs), Hospitality Management, Customer Demand Planning, Revenue Forecasting, Trend Analysis, Performance Analysis, Team Management, Data Analysis, Performance Measurement, Business Metrics, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure
Beginner · Guided Project · Less Than 2 Hours