• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Los obstáculos y la conducción en las negociaciones

    Skills you'll gain: Negotiation, Conflict Management, Overcoming Obstacles, Communication Strategies, Timelines, Emotional Intelligence, Rapport Building, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    152 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Dashboard, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Analysis, Geospatial Mapping, Histogram, Advanced Analytics, Spatial Analysis, Scatter Plots, Data Science, Data Manipulation, Data Import/Export, Business Analytics, Marketing Analytics, Analytics, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Personnel & Third-Party Security

    Skills you'll gain: Vendor Management, Security Awareness, Cyber Security Strategy, Risk Management, Threat Management, Security Controls, Human Factors (Security), Asset Protection, Cyber Risk, People Management, Due Diligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Strategic Growth Leadership for Managers

    Skills you'll gain: Sales Management, Strategic Leadership, Sales Strategy, Business Leadership, Growth Strategies, Customer Relationship Management, Team Motivation, Organizational Strategy, Plan Execution, Leadership Development, Business Strategy, Team Performance Management, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Risk Analysis, Communication, Growth Mindedness, Milestones (Project Management)

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Incident Response and Defense with OpenVAS

    Skills you'll gain: Threat Detection, Cyber Threat Intelligence, Threat Management, Vulnerability Assessments, Incident Response, Vulnerability Scanning, Cyber Security Assessment, Cybersecurity, Security Strategy, Risk Mitigation, Emergency Response, Network Analysis, Technical Writing

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción a la Contabilidad Financiera

    Skills you'll gain: Balance Sheet, Financial Statement Analysis, Financial Statements, Financial Accounting, Accrual Accounting, Cash Flows, Financial Reporting, Financial Analysis, Income Statement, Bookkeeping, Revenue Recognition

    4.6
    Rating, 4.6 out of 5 stars
    ·
    86 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    V

    Vanderbilt University

    Generative AI for University Leaders

    Skills you'll gain: Generative AI, AI Enablement, Operational Efficiency, Innovation, Operational Excellence, Curriculum Development, Enterprise Architecture, Thought Leadership, Program Implementation, Strategic Planning, Responsible AI, Data Ethics, Artificial Intelligence, Automation, Workforce Development, Education Software and Technology, Large Language Modeling, Business Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Engineering Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Engineering, Recruitment Strategies

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    كيفية إنشاء لوحة تحليلات التسويق باستخدام منصة هاب سبوت

    Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Business Impact

    Skills you'll gain: Financial Acumen, Financial Analysis, Operational Efficiency, Business Acumen, Business, Finance, Business Strategies, Business Metrics, Financial Management, Business Strategy, Strategic Decision-Making, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo crear medios imprimibles en Canva

    Skills you'll gain: Brochures, Canva (Software), Graphic Design, Marketing Collateral, Marketing Materials, Presentations, Promotional Materials, Design, Design Elements And Principles, Content Marketing, Marketing

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of North Texas

    Management Foundations in the Hospitality Industry

    Skills you'll gain: Hospitality Management, Hospitality, Employee Training, Human Resources Management and Planning, Performance Appraisal, Leadership and Management, Team Motivation, Training Programs, Human Resources, Customer experience improvement, Recruitment, Employee Performance Management, Human Resource Strategy, Legal Risk, Employee Onboarding, Talent Acquisition, Job Analysis, Interviewing Skills

    4.4
    Rating, 4.4 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy and techniques
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
digital marketing strategy
influencer marketing strategy
1…222223224…379

In summary, here are 10 of our most popular marketing strategy courses

  • Los obstáculos y la conducción en las negociaciones: Universidad Nacional Autónoma de México
  • Data Visualization & Analytics in Tableau: University of Colorado Boulder
  • Personnel & Third-Party Security: University of California, Irvine
  • Strategic Growth Leadership for Managers: Packt
  • Incident Response and Defense with OpenVAS: IBM
  • Introducción a la Contabilidad Financiera: University of Pennsylvania
  • Generative AI for University Leaders : Vanderbilt University
  • Creating a Technology Startup Company: University of Colorado Boulder
  • كيفية إنشاء لوحة تحليلات التسويق باستخدام منصة هاب سبوت: Coursera
  • Business Impact: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok