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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Management of Marketing Communications

    Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Predictive Analytics, Analytics, Data Analysis, Statistical Methods, Unsupervised Learning, Probability & Statistics, Logistic Regression, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    741 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sales & Marketing Alignment

    Skills you'll gain: Sales Management, Sales Strategy, Sales, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Product Planning, Business Marketing, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Case Studies, Gap Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Marketing Introduction And Fundamentals

    Skills you'll gain: Marketing, Target Market, Consumer Behaviour, Marketing Psychology, Customer Analysis, Marketing Strategy and Techniques, Market Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Text Mining, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Analysis, Social Network Analysis, Data Presentation, Data Analysis, Statistical Methods, Data Mining, Interactive Data Visualization, Analytics, Correlation Analysis, Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Big Data, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    298 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Pilares de Marketing Digital

    Skills you'll gain: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    748 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Facebook, Instagram, and Snapchat Marketing

    Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Web Analytics, Digital Advertising, Brand Awareness, Performance Measurement, Content Creation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Visual Analytics with Tableau

    Skills you'll gain: Data Visualization, Advanced Analytics, Tableau Software, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Mapping, Pivot Tables And Charts, Tree Maps, Analytics, Data Analysis Expressions (DAX), Histogram, Scatter Plots, Geospatial Mapping, Heat Maps, Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Search Engine Marketing

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing, Performance marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Keyword Research, Target Audience, Bidding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Campaigns, Brand Management, Campaign Management, Instagram, Content Creation, Performance Analysis, Web Analytics, Target Audience, Digital Advertising, Brand Awareness, Advertising Campaigns, Facebook, Digital Marketing, Pinterest, LinkedIn, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Merchandising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Management of Marketing Communications: University of Arizona
  • Text Mining and Analytics: University of Illinois Urbana-Champaign
  • Sales & Marketing Alignment: Fundação Instituto de Administração
  • Marketing Introduction And Fundamentals: Alex Genadinik
  • Social Media Data Analytics: University of Washington
  • Pilares de Marketing Digital: Universidad Austral
  • Adobe Digital Marketing Strategy: Adobe
  • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
  • Visual Analytics with Tableau: University of California, Davis
  • Search Engine Marketing: Simplilearn

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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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