Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Management, Social Media Marketing, User Accounts, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Statistical Analysis, Time Series Analysis and Forecasting, Data Analysis, Model Evaluation, Data Visualization, Exploratory Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Data Cleansing, Analytics, Regression Analysis, R Programming, Statistical Software, Forecasting, Data Preprocessing, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Generative AI, Insurance, AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Personalized Service, Artificial Intelligence, Automation, Risk Management, Analytics, Risk Mitigation, Prompt Engineering, Systems Integration
Intermediate · Course · 1 - 4 Weeks

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Workplace inclusivity, Talent Recruitment, Cultural Diversity, New Hire Orientations, Diversity Marketing, Process Improvement, Relationship Building, Human Resources, Brand Awareness, Talent Management, Consultative Approaches, Customer experience strategy (CX), Collaboration, Personalized Service, Teamwork, Leadership and Management, Time Management, Decision Making, Communication, Critical Thinking
Intermediate · Specialization · 3 - 6 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Marketing Strategy and Techniques, Innovation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Design, Creative Design, Branding, Graphic and Visual Design, Social Media Content, Graphic Design, Brand Strategy, Marketing Collateral, Brand Management, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media, Social Media Management, Drive Engagement, Social Media Marketing, People Management, Marketing Analytics, Content Performance Analysis, Rapport Building, Growth Strategies, Organizational Skills
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: SAS (Software), Data Import/Export, Statistical Analysis, Data Analysis, Statistical Programming, Data Manipulation, Exploratory Data Analysis, Data Preprocessing, Computer Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Financial Forecasting, Trend Analysis, Predictive Modeling, Advanced Analytics, Statistical Analysis, Business Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Market Data, Exploratory Data Analysis, Pandas (Python Package), Jupyter, Matplotlib, NumPy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Strategic Prioritization, Competitive Analysis, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Entrepreneurship, Leadership and Management
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Customer Insights, AI Personalization, Customer Analysis, Customer experience strategy (CX), Generative AI, User Feedback, Customer Data Management, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks