• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • C

    Coursera

    Track & Grow Brand Mentions

    Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Social Media Marketing, Brand Management, Statistical Reporting, Google Analytics, Web Analytics and SEO, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Digital Marketing, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Boost Engagement with Audience Analytics

    Skills you'll gain: Performance Reporting, Content Performance Analysis, Web Analytics, Google Analytics, Driving engagement, Performance Analysis, Marketing Analytics, Content Strategy, Data Analysis, Data-Driven Decision-Making, Target Audience, Analytics, Customer Insights, Trend Analysis, Marketing Strategies, Process Optimization, Multimedia

    Beginner · Course · 1 - 3 Months

  • S

    Stanford University

    Social and Economic Networks: Models and Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Sociology, Socioeconomics, Economics, Policy, and Social Studies, Game Theory, Mathematical Modeling, Statistical Modeling, Markov Model, Bayesian Statistics, Probability, Simulations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    759 reviews

    Advanced · Course · 1 - 3 Months

  • U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Apply Credit Rating Processes and Models

    Skills you'll gain: Credit Risk, Lending and Underwriting, Commercial Lending, Financial Statement Analysis, Financial Analysis, Consumer Lending, Risk Modeling, General Lending, Loan Origination, Risk Analysis, Cash Flows, Balance Sheet, Financial Acumen, Risk Management, Portfolio Management, Working Capital, Benchmarking

    Beginner · Course · 1 - 3 Months

  • E

    Edureka

    Observability Engineering: Metrics, Logs, and Traces

    Skills you'll gain: Grafana, Prometheus (Software), Site Reliability Engineering, System Monitoring, Event Monitoring, Reliability, Application Performance Management, Kubernetes, Continuous Monitoring, Distributed Computing, Anomaly Detection, Performance Metric, Service Level, Microservices, Systems Analysis, Performance Analysis, Issue Tracking, Containerization, Incident Response, Time Series Analysis and Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Data Processing, Big Data, Systems Thinking, Social Studies, Trend Analysis, Data Science, AI Enablement, Research Methodologies, Agentic systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    PracticalGrowth

    Keeping Great People: A Team Leader’s Retention Playbook

    Skills you'll gain: Succession Planning, Employee Retention, Recognizing Others, Talent Management, Team Performance Management, Employee Engagement, Team Building, Team Leadership, People Management, Workforce Planning, Professional Development, Workforce Management, Employee Coaching, Interviewing Skills, Capacity Management, Dashboard, Mentorship

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    SEO and Content Optimization for Digital Marketing

    Skills you'll gain: Content Creation, Social Media Content, Search Engine Optimization, Digital Content, Social Media Marketing, Marketing Design, Web Analytics and SEO, Graphic Design, Content Strategy, Style Guides, Content Marketing, Content Management, Marketing Materials, Branding, Brand Management, Auditing, Sales Process, Report Writing

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Refine Segmentation: Boost Your AI Vision

    Skills you'll gain: Performance Analysis, Performance Metric, Quality Assessment, Data Pipelines

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Cybersecurity and Network Defense Fundamentals

    Skills you'll gain: Cyber Threat Intelligence, MITRE ATT&CK Framework, Hardening, Cyber Threat Hunting, Operating System Administration, Threat Modeling, Exploitation techniques, Linux Commands, Intrusion Detection and Prevention, Cyber Operations, Linux, Cybersecurity, Cyber Security Strategy, Network Security, Network Monitoring, Operating Systems, Cyber Attacks, Cyber Engineering, Network Administration, Security Awareness

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Arizona

    Strategic Digital Marketing: Data-Driven Digital Marketing

    Skills you'll gain: Web Analytics, Web Analytics and SEO, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Analytics, Digital Marketing, Content Performance Analysis, Return On Investment, Advertising Campaigns, Data Ethics, Marketing Strategies, Social Media Marketing, Digital Advertising, Performance marketing, Social Media, AI Personalization, Analytics, A/B Testing, Data Collection

    Intermediate · Course · 1 - 3 Months

1…252627…111

In summary, here are 10 of our most popular consumer behavior courses

  • Track & Grow Brand Mentions: Coursera
  • Boost Engagement with Audience Analytics: Coursera
  • Social and Economic Networks: Models and Analysis: Stanford University
  • Mindware: Critical Thinking for the Information Age : University of Michigan
  • Analyze and Apply Credit Rating Processes and Models: EDUCBA
  • Observability Engineering: Metrics, Logs, and Traces: Edureka
  • Computational Social Science: University of California, Davis
  • Keeping Great People: A Team Leader’s Retention Playbook: PracticalGrowth
  • SEO and Content Optimization for Digital Marketing: Coursera
  • Refine Segmentation: Boost Your AI Vision: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok