Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Northeastern University
Skills you'll gain: Competitive Analysis, AI Enablement, Machine Learning, Applied Machine Learning, Business Strategy, Data Ethics, Business Intelligence, Business Ethics, Organizational Strategy, Strategic Thinking, Market Analysis, Artificial Intelligence, Value Propositions, Analytics, Risk Analysis, Strategic Decision-Making, Resource Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Azure, Unsupervised Learning, Applied Machine Learning, Predictive Analytics, Model Deployment, Data Transformation, Model Evaluation, Exploratory Data Analysis, Data Processing, Machine Learning Algorithms, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, User Accounts
Intermediate · Guided Project · Less Than 2 Hours
University of Maryland, College Park
Skills you'll gain: Unstructured Data, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Annual Reports, Machine Learning, Trend Analysis, Data-Driven Decision-Making, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Cleansing, PySpark, Data Manipulation, Data Preprocessing, Apache Spark, Google Cloud Platform, Data Analysis, Applied Machine Learning, Predictive Modeling, Big Data, Machine Learning, Regression Analysis
Intermediate · Guided Project · Less Than 2 Hours

Edureka
Skills you'll gain: AI Security, Secure Coding, Generative AI, Threat Modeling, Intrusion Detection and Prevention, Threat Detection, Cybersecurity, Application Security, Network Security, Artificial Intelligence, Incident Response, Data Analysis
Beginner · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Pivot Tables And Charts, Excel Formulas, Graphing, Microsoft Excel, Spreadsheet Software, Data Analysis, Histogram, Scatter Plots, Data Import/Export, Data Manipulation, Data Management
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Storytelling, Adobe Firefly, Marketing Design, Color Theory, Image Quality, Creative Thinking, Creative Problem-Solving
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Feasibility Studies, Systems Development, Software Development Methodologies, Business Analysis, Software Design, Business Process Modeling, Communication, Data Flow Diagrams (DFDs), Stakeholder Communications, Business Communication, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Brand Awareness, Photo Editing, Advertising
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Text Mining, Machine Learning, Model Evaluation
Beginner · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Import/Export
Mixed · Course · 1 - 4 Weeks