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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Launching Your Music Career

    Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Recruitment Strategies, Professional Networking, Relationship Building, Value Propositions, Growth Strategies, Marketing Strategies, Branding, Target Market

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    AI Innovation in Healthcare

    Skills you'll gain: Generative AI, Large Language Modeling, Supervised Learning, Applied Machine Learning, Artificial Intelligence, Responsible AI, Machine Learning, Healthcare Industry Knowledge, Data Ethics, AI Personalization, Predictive Analytics, Precision Medicine, Health Informatics

    3.2
    Rating, 3.2 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IBM

    DataOps Methodology

    Skills you'll gain: Data Governance, Data Strategy, Data Management, Data Modeling, Data Quality, Data Literacy, Data Integration, Metadata Management, Data Transformation, Data-Driven Decision-Making, Taxonomy, Business Priorities, Data Pipelines, Sprint Retrospectives, Process Improvement, Sprint Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, Data Presentation, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Data Ethics, Experimentation, Data Science, Data-Driven Decision-Making, Research Design, Statistical Visualization, AI Enablement, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Building Your Freelancing Career Capstone

    Skills you'll gain: Business Planning, Business Risk Management, Business Strategy, Peer Review, Financial Modeling, Entrepreneurship, Business Development, Branding, Financial Planning, Service Design, Market Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Erstelle Social Media Anzeigen in Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media, Collaborative Software, Social Media Marketing, Video Editing, Instagram, Graphic Design, Advertising Campaigns, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Business Intelligence con la Product Suite di Tableau

    Skills you'll gain: Interactive Data Visualization, Dashboard, Data Storytelling, Peer Review, Data Presentation, Tableau Software, Data Visualization Software, Business Intelligence, Data Preprocessing, Data Sharing, Business Analytics, Data Transformation, Data Cleansing

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI in Action: From Theory to Real-World Impact

    Skills you'll gain: Generative AI, AI Enablement, Artificial Intelligence, Finance, Emerging Technologies, Healthcare 5.0, Case Studies, Analysis, Manufacturing Operations, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Internal Business Communications

    Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Verbal Communication Skills, Drive Engagement, Strategic Communication, Business Communication, Target Audience, Active Listening, Employee Engagement, Business Writing, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Mining Quality Prediction Using Machine & Deep Learning

    Skills you'll gain: Regression Analysis, Exploratory Data Analysis, Model Evaluation, Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Machine Learning, Data Preprocessing, Deep Learning, Statistical Analysis, Data Analysis, Artificial Neural Networks, Data Import/Export, Matplotlib, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Understanding Diversity & Inclusion

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Cultural Diversity, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, HR Tech, Human Resource Policies, People Analytics, Employee Engagement, Workforce Development, Industrial and Organizational Psychology, Compensation Management, Employee Retention, Safety Culture, Legal Risk, Labor Law, Environment Health And Safety, Organizational Leadership, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Launching Your Music Career: University of Colorado Boulder
  • AI Innovation in Healthcare: Northeastern University
  • DataOps Methodology : IBM
  • Understanding Data: Navigating Statistics, Science, and AI: University of Michigan
  • Building Your Freelancing Career Capstone: California Institute of the Arts
  • Erstelle Social Media Anzeigen in Canva: Coursera
  • Business Intelligence con la Product Suite di Tableau: Università di Napoli Federico II
  • GenAI in Action: From Theory to Real-World Impact: Coursera
  • Fundamentals of Internal Business Communications : Coursera
  • Mining Quality Prediction Using Machine & Deep Learning: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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