• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Statistics and Data Analysis with Excel: Intermediate

    Skills you'll gain: Pivot Tables And Charts, Data Visualization, Statistical Inference, Data Visualization Software, Correlation Analysis, Microsoft Excel, Probability & Statistics, Regression Analysis, Statistical Hypothesis Testing, Data Analysis, Excel Formulas, Statistical Analysis, Sampling (Statistics), Trend Analysis, Forecasting, Variance Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Diabetes Disease Detection with XG-Boost and Neural Networks

    Skills you'll gain: Artificial Neural Networks, Data Visualization, Exploratory Data Analysis, Data Presentation, Applied Machine Learning, Classification Algorithms, Machine Learning Methods, Predictive Modeling, Deep Learning, Classification And Regression Tree (CART), Data Analysis, Predictive Analytics, Machine Learning Algorithms, Model Evaluation, Machine Learning, Feature Engineering, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    R

    Rice University

    Introduction à l'analyse de données à l'aide d'Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Solving Business Problems with Spreadsheet Modeling

    Skills you'll gain: Correlation Analysis, Business Analysis, Spreadsheet Software, Analysis, Business Analytics, Microsoft Excel, Business Modeling, Risk Analysis, Complex Problem Solving, Data Analysis, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer un pitch deck pour votre projet avec Canva

    Skills you'll gain: Canva (Software), Timelines, Product Demonstration, Marketing Materials, Presentations, Sales Presentations, Sales Presentation, Marketing Design, Project Design, Value Propositions, Team Oriented, Entrepreneurship, Graphic Design, Data Sharing

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introduction to Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Steigere den Zugriff auf dein Instagram Business Profil

    Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Brand Awareness, Photo Editing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Procesamiento de Lenguaje Natural

    Skills you'll gain: Web Scraping, Natural Language Processing, Data Integration, Data Processing, MLOps (Machine Learning Operations), Data Preprocessing, Data Cleansing, Artificial Neural Networks, Data Manipulation, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, Applied Machine Learning, Text Mining, Jupyter, Pandas (Python Package), Application Lifecycle Management, Systems Architecture, Analysis, Deep Learning, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    Edureka

    Business Intelligence with Databricks

    Skills you'll gain: Data-Driven Decision-Making, Data Management, Database Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Agile Product Development, Stakeholder Engagement, Product Development, Product Improvement, Innovation, Product Roadmaps, Design Thinking, Analysis, Customer Insights, Growth Strategies, Product Testing, Communication, Business Modeling, Leadership and Management, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building a Hiring Plan by Analyzing Past Data in Sheets

    Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Mining Methods

    Skills you'll gain: Data Mining, Anomaly Detection, Unsupervised Learning, Supervised Learning, Classification Algorithms, Decision Tree Learning, Big Data, Machine Learning Algorithms, Exploratory Data Analysis, Data Analysis, Statistical Analysis, Machine Learning, Algorithms, Bayesian Statistics, Artificial Neural Networks, Model Evaluation

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    69 reviews

    Intermediate · Course · 1 - 4 Weeks

1…267268269…406

In summary, here are 10 of our most popular marketing analytics courses

  • Statistics and Data Analysis with Excel: Intermediate: Macquarie University
  • Diabetes Disease Detection with XG-Boost and Neural Networks: Coursera
  • Introduction à l'analyse de données à l'aide d'Excel: Rice University
  • Solving Business Problems with Spreadsheet Modeling: Howard University
  • Créer un pitch deck pour votre projet avec Canva: Coursera
  • Introduction to Strategy: Fundação Instituto de Administração
  • Steigere den Zugriff auf dein Instagram Business Profil: Coursera
  • Procesamiento de Lenguaje Natural: Universidad Austral
  • Business Intelligence with Databricks: Edureka
  • Gestão de produtos digitais: Princípios básicos modernos: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok