Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard, Data Presentation, Business Reporting, Interactive Data Visualization, Data Visualization Software, Excel Formulas, Data Import/Export, Data Cleansing, Data Transformation, Data Analysis, Timelines
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Graphic and Visual Design, Histogram, Tidyverse (R Package), Public Administration, Trend Analysis, Policy Analysis
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Analysis, Data Visualization, Data Ethics, Data-Driven Decision-Making, Exploratory Data Analysis, Applied Mathematics, Statistics, Computer Science
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Personalized Service, Innovation, Internet Of Things, Machine Learning, Digital Transformation, Deep Learning, Analytical Skills, Predictive Analytics, Big Data, Health Technology, Ethical Standards And Conduct, Data Analysis, Natural Language Processing, Data Security, User Experience
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Sampling (Statistics), Data Cleansing, Statistical Software, Data Transformation, Data Quality, Statistical Analysis, STATA (Software), Statistical Methods, R (Software), Statistical Modeling, R Programming, Regression Analysis, Data Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Analysis, Classification Algorithms, Data Preprocessing, Scikit Learn (Machine Learning Library), Predictive Modeling, Matplotlib, Pandas (Python Package), Applied Machine Learning, Data Visualization Software, Machine Learning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Planning, Competitive Analysis, Product Management, Market Analysis, Collaborative Software, Business Modeling, Version Control, Business Strategy, Organizational Skills, Business Writing, Organizational Structure, Business Priorities
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Entry, Data Visualization, Microsoft Excel, Data Presentation, Spreadsheet Software, Data Analysis, Data Management, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Auditing, Content Strategy, Web Analytics, Content Performance Analysis, Technical Support, Extensible Markup Language (XML)
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Performance Testing, Scalability, Data Architecture, Software Architecture, Distributed Computing, Predictive Modeling, Performance Tuning, Microservices, Big Data, Software Engineering, Database Systems, Data Store, Model Evaluation
Build toward a degree
Advanced · Course · 1 - 4 Weeks