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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Strategic Leader

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Agentic Workflows, Prompt Patterns, AI Orchestration, Generative AI, Workflow Management, AI Enablement, Agentic systems, Strategic Decision-Making, Business Intelligence, Business Leadership, Data-Driven Decision-Making, Organizational Leadership, Automation, Strategic Planning, Talent Acquisition, Procurement, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    User Interface Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Interface (UI), User Interface (UI) Design, Usability Testing, Prototyping, Usability, User Experience, User Centered Design, Graphic and Visual Design, Ideation, Web Content Accessibility Guidelines, Design, Peer Review, User Experience Design, Human Computer Interaction, Interaction Design, Qualitative Research, Mockups

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Build Better Products With User-Centered Design

    Skills you'll gain: Research Methodologies, User Research, Ideation, Team Building, UI/UX Research, Usability Testing, Team Oriented, Product Design, User Centered Design, User Experience, Product Development, Performance Measurement, Product Improvement, Innovation, Prioritization, UI/UX Strategy, Agile Product Development, A/B Testing, Customer Engagement, Product Requirements

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Genomics: Decoding the Universal Language of Life

    Skills you'll gain: Life Sciences, Molecular Biology, Biotechnology, Precision Medicine, Biology, Physiology, Sustainable Development, Environmental Science, Cell Biology, Microbiology, Biomedical Engineering, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    330 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D
    S

    Multiple educators

    Machine Learning

    Skills you'll gain: Unsupervised Learning, Supervised Learning, Transfer Learning, Machine Learning, Jupyter, Applied Machine Learning, Data Ethics, Decision Tree Learning, Model Evaluation, Tensorflow, Scikit Learn (Machine Learning Library), NumPy, Predictive Modeling, Deep Learning, Artificial Intelligence, Classification Algorithms, Reinforcement Learning, Random Forest Algorithm, Feature Engineering, Data Preprocessing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    38K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Enterprise Product Management Fundamentals

    Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Market Data, Stakeholder Management, Prioritization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    250 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Tech Entrepreneurship

    Skills you'll gain: Entrepreneurial Finance, Go To Market Strategy, Value Propositions, Product Development, Business Modeling, Presentations, Entrepreneurship, Communication, Persona Development, Customer Analysis, Financial Statements, Business Strategy, Innovation, Technical Management, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: Information Architecture, UI/UX Research, User Research, Agile Software Development, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, User Centered Design, Usability, Responsive Web Design, Usability Testing, Agile Methodology, Kanban Principles, User Flows, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Microsoft PowerPoint, Value Propositions, Case Studies, Market Share, B2B Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google AI Essentials

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, AI Security, Gemini, AI Enablement, Google Workspace, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), LLM Application, Model Evaluation, AI Workflows, Workplace inclusivity, Social Impact, Operational Efficiency, Human Factors, Critical Thinking, Analysis, Data Security, Natural Language Processing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science: Foundations using R

    Skills you'll gain: Rmarkdown, Exploratory Data Analysis, Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Plot (Graphics), Statistical Programming, Statistical Visualization, Ggplot2, R (Software), Dimensionality Reduction, Data Visualization Software, Data Integration, Knitr, Data Sharing, GitHub, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Introduction to Google SEO

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Branding, Target Market, Digital Marketing, Social Media Strategy, Content Strategy, Brand Awareness, User Research, Algorithms, Data Analysis, Business Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Generative AI Strategic Leader: Vanderbilt University
  • User Interface Design: University of Minnesota
  • Build Better Products With User-Centered Design: Packt
  • Genomics: Decoding the Universal Language of Life: University of Illinois Urbana-Champaign
  • Machine Learning: DeepLearning.AI
  • Enterprise Product Management Fundamentals: Microsoft
  • Introduction to Tech Entrepreneurship: IIT Bombay
  • IBM UI/UX Designer: IBM
  • Pricing Strategy in Practice: University of Virginia
  • Google AI Essentials: Google

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