• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Duke University

    Pandas for Data Science

    Skills you'll gain: Pandas (Python Package), Data Cleansing, Data Manipulation, Data Preprocessing, Data Quality, NumPy, File I/O, Data Integration, Python Programming, Data Import/Export, Data Analysis, Exploratory Data Analysis, Debugging

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Software Architecture Patterns for Big Data

    Skills you'll gain: Performance Testing, Scalability, Data Architecture, Software Architecture, Distributed Computing, Predictive Modeling, Performance Tuning, Microservices, Big Data, Software Engineering, Database Systems, Data Store, Model Evaluation

    Build toward a degree

    3.6
    Rating, 3.6 out of 5 stars
    ·
    30 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Diseña historias para Instagram y Facebook con Visme

    Skills you'll gain: Instagram, Content Creation, Social Media Content, Social Media Marketing, Social Media, Graphic and Visual Design Software, Facebook, Graphic Design, Storytelling

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuroscience Methods

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Statistical Analysis, Data Analysis, Data Collection, Neurology, Psychology, Physiology, Magnetic Resonance Imaging, Image Analysis, Medical Equipment and Technology, Human Learning, Medical Imaging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Intro to Natural Language Processing in Microsoft Azure

    Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Analytics, Application Development, Virtual Machines

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Graduate Admission Prediction with Pyspark ML

    Skills you'll gain: Data Cleansing, PySpark, Data Manipulation, Data Preprocessing, Apache Spark, Google Cloud Platform, Data Analysis, Applied Machine Learning, Predictive Modeling, Big Data, Machine Learning, Regression Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Pillar #2: Drug Utilization - Drivers and Consequences

    Skills you'll gain: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Value-Based Care, Utilization Management, Health Policy, Clinical Research, Patient Safety, Research Design, Epidemiology, Statistical Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Commercialise ton entreprise avec les marchandises de Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Marketing Design, Content Creation, Branding, Content Marketing, Graphic Design, Design, Promotional Materials, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    AI-900 MS Azure AI Fundamentals

    Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Text Mining, Machine Learning, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Tableau Fundamentals

    Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Modeling, Data Storytelling, Data Manipulation, Data Import/Export, Business Intelligence, Data Transformation, Data Integration, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Prototyping, Market Research, Ideation, Target Market, Product Requirements, Wireframing, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics: know your customers
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…280281282…403

In summary, here are 10 of our most popular marketing analytics courses

  • Pandas for Data Science: Duke University
  • Software Architecture Patterns for Big Data: University of Colorado Boulder
  • Diseña historias para Instagram y Facebook con Visme: Coursera
  • Основы бизнес-стратегии: University of Virginia
  • Neuroscience Methods: Johns Hopkins University
  • Intro to Natural Language Processing in Microsoft Azure: Microsoft
  • Graduate Admission Prediction with Pyspark ML: Coursera
  • Pillar #2: Drug Utilization - Drivers and Consequences: Johns Hopkins University
  • Commercialise ton entreprise avec les marchandises de Canva: Coursera
  • AI-900 MS Azure AI Fundamentals: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok