Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Facebook, Billing, Target Audience, Advertising Campaigns, Budget Management, Advertising, Digital Advertising, Social Media Campaigns, Marketing, Social Media Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

Alfaisal University | KLD
Skills you'll gain: Game Theory, Strategic Decision-Making, Business Strategy, Target Market, Organizational Strategy, Business Modeling, Competitive Analysis, Management Consulting, Market Analysis, Portfolio Management, Growth Strategies
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Supervised Learning, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, Data Mining, Learning Theory, Human Computer Interaction, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Game Theory, Conflict Management, Bidding, Business Strategy, Negotiation, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Economics
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Performance Tuning, Query Languages, Exploratory Data Analysis, Database Management, Data Persistence, Data Analysis, System Monitoring, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Management, Scheduling, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Time Series Analysis and Forecasting, R Programming, Statistical Analysis, Statistical Software, Forecasting, Statistical Modeling, Data Analysis, Statistical Methods, Statistical Visualization, Data Presentation, Probability & Statistics, Model Evaluation, Statistical Hypothesis Testing
Intermediate · Course · 1 - 3 Months
Codio
Skills you'll gain: Matplotlib, Text Mining, GitHub, Large Language Modeling, Django (Web Framework), Git (Version Control System), Package and Software Management, Platform As A Service (PaaS), Plot (Graphics), Application Deployment, Natural Language Processing, Data Visualization Software, Unit Testing, Cloud Deployment, Jupyter, Database Development, Data Processing, Virtual Environment, Dependency Analysis, Python Programming
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, ChatGPT, No-Code Development, OpenAI, LLM Application, Generative AI, Microsoft Power Platform, Email Automation, Application Development, Microsoft Power Automate/Flow, Serverless Computing, Microsoft Azure, Microsoft Outlook, Email Marketing
Intermediate · Course · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights, Performance Metric
Beginner · Course · 1 - 3 Months

Skills you'll gain: Box Plots, Data Science, Histogram, Statistical Analysis, Statistical Methods, Data Preprocessing, Probability & Statistics, Data Analysis, Data Visualization Software, Bayesian Statistics, Scatter Plots, Scripting, Python Programming, Machine Learning Algorithms, Data Manipulation, Statistical Inference, Regression Analysis
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Unsupervised Learning, Spatial Data Analysis, Dimensionality Reduction, Graphical Tools, Color Theory, Analytics
Mixed · Course · 1 - 4 Weeks