Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Illinois Tech
Skills you'll gain: Time Series Analysis and Forecasting, R Programming, Statistical Analysis, Statistical Software, Forecasting, Statistical Modeling, Data Analysis, Statistical Methods, Statistical Visualization, Data Presentation, Probability & Statistics, Model Evaluation, Statistical Hypothesis Testing
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Pinterest, Professional Networking, Organizational Skills, User Accounts, Content Development and Management, Social Media, Collaboration, Project Portfolio Management, Driving engagement, Resourcefulness, Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Presentations, Prompt Engineering, Responsible AI, Verbal Communication Skills, Sampling (Statistics), Data Storytelling, Spreadsheet Software, Generative AI, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Content, Social Media Management, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Social Media Campaigns, Content Management, Community Development, Content Creation, Scheduling
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights, Performance Metric
Beginner · Course · 1 - 3 Months

Skills you'll gain: Box Plots, Data Science, Histogram, Statistical Analysis, Statistical Methods, Data Preprocessing, Probability & Statistics, Data Analysis, Data Visualization Software, Bayesian Statistics, Scatter Plots, Scripting, Python Programming, Machine Learning Algorithms, Data Manipulation, Statistical Inference, Regression Analysis
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Unsupervised Learning, Spatial Data Analysis, Dimensionality Reduction, Graphical Tools, Color Theory, Analytics
Mixed · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Exploratory Data Analysis, Ggplot2, Data Visualization Software, Tidyverse (R Package), Data Visualization, Version Control, Data Analysis, Statistical Methods, Data Wrangling, R Programming, GitHub, Data Transformation, Statistical Analysis, Git (Version Control System), Data Manipulation, Statistical Programming
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Preprocessing, Large Language Modeling, Data Import/Export, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Data Quality, Data Analysis, Natural Language Processing, Classification Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Presentations, Sales Presentation, User Accounts, Account Management, Data Visualization, Business Communication, Data Storytelling, Content Creation, Entrepreneurship, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Probability & Statistics, Statistical Methods, Probability Distribution, Data Analysis, Markov Model, Data Science, Statistics, Statistical Inference, Probability, R Programming
Intermediate · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Spatial Analysis, NoSQL, Spatial Data Analysis, Geospatial Mapping, Geographic Information Systems, Big Data, MongoDB, File Systems, Apache Hadoop, Distributed Computing, Data Architecture, Cloud Computing, Apache Spark, Public Cloud, Database Systems, Data Processing, Scalability, Databases, Environmental Monitoring, Climate Change Programs
Beginner · Specialization · 3 - 6 Months