Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Regression Analysis, Probability Distribution, Statistical Analysis, R Programming, Data Import/Export, Statistical Modeling, Statistical Methods, Tidyverse (R Package), Data Literacy, Plot (Graphics), Statistics, Data Manipulation, Data Analysis, Statistical Inference, Data Structures
Intermediate · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: English Language, Business Writing, Product Planning, Marketing Budgets, Business Communication, Project Documentation, Presentations, Management Reporting, Business Planning, New Product Development, Budgeting, Project Coordination, Market Analysis
Intermediate · Course · 1 - 3 Months

Packt
Skills you'll gain: Data Cleansing, Data Manipulation, Advanced Analytics, Applied Machine Learning, Data Wrangling, Fraud detection, Data Transformation, Predictive Modeling, Machine Learning, Data Pipelines, Data Preprocessing, Feature Engineering, Sampling (Statistics), Data Integration, Model Evaluation, Workflow Management, Complex Problem Solving
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Google Cloud Platform, Dataflow, Data Pipelines, Model Deployment, Real Time Data, Data Preprocessing, Data Lakes, Data Processing, Dashboard, Tensorflow, Data Warehousing, Apache Spark, Big Data, Extract, Transform, Load, Data Infrastructure, Applied Machine Learning, Cloud Storage, Data Storage, Query Languages, Scripting Languages
Intermediate · Specialization · 3 - 6 Months

Università di Napoli Federico II
Skills you'll gain: Tableau Software, Data Visualization Software, Interactive Data Visualization, Business Intelligence, Data Presentation, Data Integration, Data Access, Data Analysis, Data Manipulation, Time Series Analysis and Forecasting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Dashboard, Data Visualization, Microsoft Excel, Spreadsheet Software, Data Analysis, Business Reporting, Business Mathematics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Vendor Relationship Management, Performance Measurement, Business Process, Business Process Management, Global Marketing, Business Communication, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Management, Scheduling, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: AI Product Strategy, Google Gemini, ChatGPT, Product Management, Generative AI, AI Enablement, Agile Product Development, Microsoft Copilot, Market Intelligence, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, Competitive Intelligence, Business Strategy, Business Modeling
Intermediate · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Machine Learning Algorithms, Machine Learning Methods, Machine Learning, Model Evaluation, Applied Machine Learning, AI Personalization, Artificial Intelligence, Data Modeling, Supervised Learning, Predictive Modeling, Classification Algorithms, Health Informatics, Diagnostic Tests, Decision Support Systems, Unsupervised Learning, Reinforcement Learning, Data Mining, Regression Analysis, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Data Literacy, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Team Leadership, Organizational Leadership, Leadership, Data Analysis, Leadership Development, Leadership and Management, Strategic Decision-Making, Agile Methodology, Organizational Structure
Intermediate · Course · 1 - 4 Weeks

Airbus Beyond
Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Transportation Operations, Operations, Inventory Control
Beginner · Course · 1 - 3 Months