Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Matplotlib, NumPy, Embeddings, Data Visualization, Natural Language Processing, Semantic Web, Data Manipulation, Linear Algebra, Seaborn, Deep Learning, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Text Mining, Data Science, Data Processing, Applied Machine Learning, Unstructured Data, Markov Model, Data Preprocessing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Animations, ChatGPT, Generative AI, Education Software and Technology, AI Personalization, Prompt Engineering, AI Product Strategy, Scripting, AI Workflows, Storyboarding
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Tensorflow, Convolutional Neural Networks, Keras (Neural Network Library), Matplotlib, Artificial Neural Networks, Image Analysis, Deep Learning, Applied Machine Learning, Python Programming, Model Evaluation, Adaptability, Problem Solving
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Applied Machine Learning, Machine Learning, AI Enablement, MLOps (Machine Learning Operations), Technology Roadmaps, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Business Solutions, Organizational Strategy, AI Product Strategy, Organizational Change, Product Roadmaps, Feasibility Studies, System Requirements, Solution Design, Training Programs
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: English Language, Business Writing, Product Planning, Marketing Budgets, Business Communication, Project Documentation, Presentations, Management Reporting, Business Planning, New Product Development, Budgeting, Project Coordination, Market Analysis
Intermediate · Course · 1 - 3 Months

Packt
Skills you'll gain: Data Cleansing, Data Manipulation, Advanced Analytics, Applied Machine Learning, Data Wrangling, Fraud detection, Data Transformation, Predictive Modeling, Machine Learning, Data Pipelines, Data Preprocessing, Feature Engineering, Sampling (Statistics), Data Integration, Model Evaluation, Workflow Management, Complex Problem Solving
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Operations Research, Supply Chain, Supply Chain Management, Supply Chain Planning, Operational Analysis, Process Improvement and Optimization, Capacity Planning, Production Planning, Data Analysis, R Programming
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Supplier Relationship Management, Supplier Management, Procurement, Vendor Management, Ethical Standards And Conduct, Purchasing, Business Ethics, Strategic Sourcing, Governance, Social Impact, Compliance Training, Contract Management, Supply Chain, Accountability, Regulation and Legal Compliance, Due Diligence, Risk Management, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Regression Analysis, Probability Distribution, Statistical Analysis, R Programming, Data Import/Export, Statistical Modeling, Statistical Methods, Tidyverse (R Package), Data Literacy, Plot (Graphics), Statistics, Data Manipulation, Data Analysis, Statistical Inference, Data Structures
Intermediate · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Supervised Learning, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, Data Mining, Learning Theory, Human Computer Interaction, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Science, Data Literacy, Project Design, Data Analysis, Data Management, Data Presentation, Data-Driven Decision-Making, Business Analytics, Performance Metric, Machine Learning, Statistical Inference
Mixed · Course · 1 - 4 Weeks