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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    T

    The University of Sydney

    Design-Led Strategy: Design thinking for business strategy and entrepreneurship

    Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Feedback, Product Testing, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    J

    Johns Hopkins University

    Business Analytics with Excel: Elementary to Advanced

    Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Process Modeling, Business Modeling, Resource Allocation, Analysis, Statistical Analysis, Mathematical Modeling, Financial Analysis, Transportation Operations, Linear Algebra

    4.8
    Rating, 4.8 out of 5 stars
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    4K reviews

    Intermediate · Course · 1 - 3 Months

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    C

    Coursera

    Optimize Growth: Map and Evaluate ROI

    Skills you'll gain: Return On Investment, Revenue Forecasting, Variance Analysis, Growth Strategies, Marketing Effectiveness, Performance Analysis, Business Development, Performance Measurement, Business Planning, Gap Analysis, Business Strategy, Market Opportunities, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Product Development

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Pennsylvania

    Social Norms, Social Change I

    Skills you'll gain: Sociology, Social Sciences, Social Impact, Public Policies, Cultural Diversity, Surveys, Program Evaluation, Qualitative Research, Data Collection, Research

    4.6
    Rating, 4.6 out of 5 stars
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    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Negotiation: Remember Levers and Record Notes

    Skills you'll gain: Price Negotiation, Contract Negotiation, Negotiation, Taking Meeting Minutes, Record Keeping, Procurement, Vendor Contracts, Communication, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IESE Business School

    Think like a CFO

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Market, Income Statement, Corporate Finance, Accounting, Financial Management, Cash Flows, Balance Sheet, Financial Acumen, Financial Modeling, Accrual Accounting, Financial Accounting, Financial Data, Financial Analysis, Management Accounting, Capital Budgeting, Finance, Equities, Business Valuation

    4.8
    Rating, 4.8 out of 5 stars
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    6.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Strategic Thinking, Game Theory, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Organizational Change, Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    3.7K reviews

    Intermediate · Specialization · 3 - 6 Months

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    I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Target Market, Market Analysis, Value Propositions, Strategic Marketing, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    U

    Universidad Nacional Autónoma de México

    Cómo hacer una tesis

    Skills you'll gain: Writing, Research Methodologies, Research Design, Research, Timelines, Academic Advising, Style Guides, Case Studies, Qualitative Research, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
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    1.7K reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Virginia

    Design Thinking for Innovation

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Strategic Thinking, Case Studies, Market Opportunities, Human Centered Design, Curiosity, Storytelling, Growth Mindedness, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
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    9.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Martin E. P. Seligman’s Visionary Science

    Skills you'll gain: Optimism, Personal Development, Resilience, Positive Behavior Support, Psychology, Working With Children, Education and Training, Research, Visionary, Human Development, Creativity

    4.9
    Rating, 4.9 out of 5 stars
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    6.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAP

    SAP Professional Fundamentals

    Skills you'll gain: Consulting, Relationship Management, Business Consulting, Product Strategy, SAP Applications, Technical Consulting, Relationship Building, Project Management, Rapport Building, Consultative Approaches, Project Implementation, Agile Methodology, Company, Product, and Service Knowledge, Waterfall Methodology, Solution Delivery, Systems Thinking, Business Transformation, Digital Transformation, Design Thinking, Business Research

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney
  • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University
  • Optimize Growth: Map and Evaluate ROI: Coursera
  • Social Norms, Social Change I: University of Pennsylvania
  • Negotiation: Remember Levers and Record Notes: Coursera
  • Think like a CFO: IESE Business School
  • Competitive Strategy and Organization Design: Ludwig-Maximilians-Universität München (LMU)
  • Estrategia de marketing: IE Business School
  • Cómo hacer una tesis: Universidad Nacional Autónoma de México
  • Design Thinking for Innovation: University of Virginia

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