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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
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    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    202 reviews

    Beginner · Course · 1 - 3 Months

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    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Business Marketing, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    4.7
    Rating, 4.7 out of 5 stars
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    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment

    4.3
    Rating, 4.3 out of 5 stars
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    12 reviews

    Intermediate · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Marketing with AI for Dummies

    Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Marketing Automation, Marketing, Marketing Strategies, Marketing Analytics, Marketing Effectiveness, Generative AI, Marketing Planning, Machine Learning, Predictive Analytics, Content Creation, Supervised Learning, Unsupervised Learning, Artificial Intelligence, Performance marketing, Customer Engagement, Data Analysis, Web Analytics and SEO

    Beginner · Course · 3 - 6 Months

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    Google Cloud

    Google Cloud Database Migrations: Strategy

    Skills you'll gain: Data Migration, Data Strategy, Google Cloud Platform, Technology Strategies, Data-Driven Decision-Making, Cloud Solutions, Risk Mitigation, Business Priorities, Enterprise Architecture, Cost Estimation, Governance, Stakeholder Engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Coursera

    Product Strategy: Lifecycle, Data Insights, Collaboration

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Data-Driven Decision-Making, Cross-Functional Collaboration, Communication, Strategic Thinking, Innovation, Market Analysis

    3.9
    Rating, 3.9 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Maryland, College Park

    AI in Digital Marketing

    Skills you'll gain: Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, AI Enablement, Content Marketing, Generative AI, Social Media Marketing, Data-Driven Decision-Making, Responsible AI, Customer Insights, Brand Strategy, Business Ethics, Predictive Analytics

    4.5
    Rating, 4.5 out of 5 stars
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    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Facebook, Digital Marketing, Instagram, Program Evaluation, Project Closure, Analysis, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    724 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Designing and Implementing Your Coaching Strategy

    Skills you'll gain: Employee Coaching, Coaching, Organizational Change, Key Performance Indicators (KPIs), Management Training And Development, Team Performance Management, Employee Performance Management, Performance Management, Leadership and Management, Performance Measurement, Meeting Facilitation, Constructive Feedback, Professional Development, Personal Development, Goal Setting, Active Listening, Communication Strategies, Self-Awareness

    4.7
    Rating, 4.7 out of 5 stars
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    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    SkillUp

    Program Management: Framework, Strategy, and Planning

    Skills you'll gain: Program Management, Organizational Strategy, Risk Management, Project Management Life Cycle, Project Management, Benefits Administration, Business Planning, Resource Management, Portfolio Management, Stakeholder Management, Change Management, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
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    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand

    Credit offered

    Graduate Certificate · 6 - 12 Months

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    Coursera

    Advanced Marketing & Strategic Communication Mastery

    Skills you'll gain: A/B Testing, Behavioral Economics, Content Performance Analysis, Marketing Strategies, Marketing Communications, Strategic Communication, Cross-Functional Collaboration, Marketing Analytics, Google Analytics, HubSpot CRM, Analysis, Data-Driven Decision-Making, Consumer Behaviour, Target Audience, Stakeholder Management

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Product Management: Initial Product Strategy and Plan: SkillUp
  • AI for Marketing and Sales: SkillsBooster Academy
  • How to Develop an Account Strategy: Coursera
  • Marketing with AI for Dummies: John Wiley & Sons
  • Google Cloud Database Migrations: Strategy: Google Cloud
  • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera
  • AI in Digital Marketing: University of Maryland, College Park
  • Meta Social Media Marketing Capstone: Meta
  • Designing and Implementing Your Coaching Strategy: University of California, Davis
  • Program Management: Framework, Strategy, and Planning: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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