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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Surveys, Diplomacy, Intelligence Collection and Analysis, Survey Creation, Quantitative Research, Qualitative Research, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Public Safety and National Security, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy, Conflict Management

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of California, Berkeley

    Master of Advanced Study in Engineering

    Skills you'll gain: User Research, Medical Imaging, File I/O, Materials science, Exploratory Data Analysis, Java Programming, Semiconductors, Medical Devices, Finite Element Methods, Teamwork, Energy and Utilities, Control Systems, Mechanics, Robotics, Environmental Engineering, Radiation Protection, Sustainable Engineering, Structural Engineering, Vibrations, Linear Algebra

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Product Marketing, Financial Statement Analysis, Marketing Management, Financial Modeling, Interactive Data Visualization, Transfer Learning, Advertising, Applied Machine Learning, Statistical Machine Learning, Random Forest Algorithm, Pandas (Python Package), Operations Research, Business Analytics, Mathematical Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Embedded Software, Control Systems, File Systems, Usability Testing, Internet Of Things, Embedded Systems, Human Computer Interaction

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Project Management Life Cycle, Model Evaluation, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Project Closure, Engineering Management, Product Management, Technology Strategies, Business Modeling, Systems Thinking, Stakeholder Analysis, Feasibility Studies, Infrastructure Security, Financial Statements, Environmental Management Systems, Asset Management, Project Risk Management, Operations Research, Team Management, Operational Efficiency

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Data Storytelling, Deep Learning, Computer Vision, Reinforcement Learning, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Data-Driven Decision-Making, Financial Statement Analysis, Descriptive Analytics, Transfer Learning, Simulations, Pandas (Python Package), Operations Research

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Executive MSc & MSc in Innovation and Entrepreneurship

    Skills you'll gain: Research Methodologies, Intellectual Property, New Product Development, Performance Measurement, Design Thinking, Value Propositions, Financial Modeling, Private Equity, Social Media Strategy, Business Modeling, Team Building, Active Listening, Sustainable Business, Business Planning, Business Strategy, Social Impact, Supplier Relationship Management, Ideation, Entrepreneurship, Innovation

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Finanzas Corporativas

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Markets, Financial Analysis, Income Statement, Derivatives, Financial Accounting, Digital Transformation, Financial Market, Business Valuation, Accounting, Financial Regulation, Financial Reporting, Business Ethics, Corporate Strategy, Value Propositions, Securities (Finance), Capital Budgeting, Corporate Finance, Technology Strategies

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Marketing Analytics, Marketing Automation, Budgeting, Customer Analysis, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs), Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Bachelor of Science in Business Administration: University of London
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • Master of Advanced Study in Engineering: University of California, Berkeley
  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • Executive MSc & MSc in Innovation and Entrepreneurship: HEC Paris
  • Certificado en Finanzas Corporativas: Pontificia Universidad Católica de Chile
  • Network Analysis for Marketing Analytics: University of Colorado Boulder

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