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  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Removing Barriers to Change

    Skills you'll gain: Influencing, Persuasive Communication, Organizational Change, Change Management, Overcoming Obstacles, Cognitive flexibility, Behavioral Economics, Decision Making, Critical Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    471 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech Foundations and Overview

    Skills you'll gain: FinTech, Financial Services, Banking, Financial Regulation, Mobile Banking, Emerging Technologies, Technology Strategies, Payment Systems, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Innovation, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    574 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 4 Weeks

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    Preview
    U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SoFi

    The Fundamentals of Personal Finance

    Skills you'll gain: Estate Planning, Insurance, Goal Setting, Investments, Budgeting, Tax, Mortgage Loans, Return On Investment, Financial Planning, Cash Flow Forecasting, Financial Analysis, Loans, Risk Analysis, Asset Protection, Portfolio Management, Risk Management, Investment Management, Consumer Lending, Credit Risk, Finance

    4.6
    Rating, 4.6 out of 5 stars
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    413 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Market Opportunities, Business Strategies, B2B Sales, Price Negotiation, Market Analysis, Business-To-Consumer

    4.9
    Rating, 4.9 out of 5 stars
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    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: Qualitative Research, User Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Human Computer Interaction, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Business Marketing Brand Kit Using Canva

    Skills you'll gain: Canva (Software), Logo Design, Style Guides, Marketing Design, Branding, Marketing Materials, Brand Management, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    928 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Preview
    U

    Universidad Nacional Autónoma de México

    Crédito y cobranza

    Skills you'll gain: Payment Processing and Collection, Credit Risk, Commercial Lending, Loans, Organizational Structure, Financial Analysis, Consumer Lending, Accounts Receivable, Business Risk Management, Organizational Strategy, Cash Flows

    4.7
    Rating, 4.7 out of 5 stars
    ·
    109 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Expanding SEL

    Skills you'll gain: Self-Awareness, Empowerment, Emotional Intelligence, Social Justice, Social Skills, Behavior Management, Empathy, School Psychology, Working With Children, Cultural Diversity, Mindfulness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    134 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Removing Barriers to Change: University of Pennsylvania
  • FinTech Foundations and Overview: The Hong Kong University of Science and Technology
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
  • The Fundamentals of Personal Finance: SoFi
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Understanding User Needs: University of Michigan
  • Create a Business Marketing Brand Kit Using Canva: Coursera
  • Crédito y cobranza: Universidad Nacional Autónoma de México

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