Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering Tools, AI Enablement, Web Content, Web Analytics and SEO, Google Cloud Platform, User Experience, Web Development
Beginner · Course · 1 - 4 Weeks

Advanced · Course
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Time Series Analysis and Forecasting, Marketing Analytics, Forecasting, Product Marketing, Data Cleansing, Marketing Management, Interactive Data Visualization, Transfer Learning, Portfolio Management, Advertising, Applied Machine Learning, Operations Research, Data Manipulation, Random Forest Algorithm, Network Model
Credit offered
Mastertrack · 6 - 12 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Earn a degree
Degree · 1 - 4 Years
Universidad de Palermo
Skills you'll gain: Business Modeling, Human Capital, Business Intelligence, Key Performance Indicators (KPIs), Selling Techniques, Business Planning, Strategic Marketing, Portfolio Management, Digital Transformation, Financial Accounting, Agile Product Development, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Marketing Management, Business Process Management, Digital Advertising, Business Analytics, Equities, Teamwork
Earn a degree
Degree · 1 - 4 Years

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months
Coursera
Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, Metadata Management, AI Security, Data Quality, Data Access, Identity and Access Management, Benchmarking, Data Security, SQL, Quality Assurance and Control
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Mapping, Extract, Transform, Load, Data Validation, Workflow Management, JSON, Fraud detection, Extensible Markup Language (XML), Metadata Management, Process Design, Data Integration, Data Cleansing, Data Transformation, Data Pipelines, Data Processing, Data Modeling, Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Programming Principles, Data Import/Export, Matlab, Exploratory Data Analysis, Scripting, Data Preprocessing, Statistical Analysis, Data Analysis, Data Processing, Data Manipulation, Applied Machine Learning
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Data-Driven Decision-Making, Statistical Modeling, Classification Algorithms, Plot (Graphics)
Mixed · Course · 1 - 4 Weeks