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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Macquarie University

    Pitching, Marketing and Sales For Startups

    Skills you'll gain: Value Propositions, Entrepreneurship, Social Media Marketing, Sales, Storytelling, Social Media Strategy, Marketing Strategies, Data-Driven Decision-Making, Customer Insights, Presentations, Fundraising and Crowdsourcing, Market Opportunities, Business Development, Business Modeling, Public Speaking, Strategic Partnership, Professional Networking

    Beginner · Course · 1 - 3 Months

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    Edureka

    Applied Analytics Engineering and Visualization with dbt

    Skills you'll gain: Data Storytelling, Data Engineering, Data Presentation, Key Performance Indicators (KPIs), Dashboard, Business Analytics, Business Intelligence, Extract, Transform, Load, Data Transformation, SQL, Automation, Data Management, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Business Analytics

    Skills you'll gain: Revenue Management, Database Design, Customer Analysis, Descriptive Analytics, People Analytics, FinTech, Large Language Modeling, Statistical Reporting, Gerontology, Web Scraping, Time Series Analysis and Forecasting, Predictive Analytics, Social Determinants Of Health, Model Evaluation, Digital Transformation, Biostatistics, Risk Analysis, Exploratory Data Analysis, Social Network Analysis, Unsupervised Learning

    Earn a degree

    Degree · 1 - 4 Years

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    EDUCBA

    Apply Power BI Projects for Data Analytics

    Skills you'll gain: Ad Hoc Reporting, Customer Analysis, Management Reporting, Real Time Data, Marketing Analytics, Trend Analysis, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Business & Data Analytics for Smarter Decisions

    Skills you'll gain: Analytical Skills

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze Fraud Using Data Analytics and R

    Skills you'll gain: Fraud detection, Anomaly Detection, R Programming, Credit Risk, Applied Machine Learning, Analytical Skills, Machine Learning Methods, Threat Detection, Unsupervised Learning, Risk Analysis, Advanced Analytics, Analytics, Predictive Analytics, Data-Driven Decision-Making, Supervised Learning, Big Data

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Business Analytics Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • A

    Amazon Web Services

    Data Analytics and Databases on AWS

    Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Data Warehousing, Big Data, Databases, Business Analytics, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, SQL, Data Storage, Data Architecture, Relational Databases, Data Transformation

    4.7
    Rating, 4.7 out of 5 stars
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    58 reviews

    Beginner · Course · 1 - 4 Weeks

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    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Marketing, Branding, Marketing Strategies, Strategic Marketing, Marketing Management, Value Propositions, Brand Strategy, Business Strategy, Consumer Behaviour, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
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    20 reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Business Intelligence, Analytical Skills, Big Data, Asset Management, Business Analysis, Advanced Analytics, Feasibility Studies, Business Modeling, Data-Driven Decision-Making, Trend Analysis, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data Literacy, Digital Assets

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    411 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Fundação Instituto de Administração

    Planejamento Estratégico de Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Pitching, Marketing and Sales For Startups: Macquarie University
  • Applied Analytics Engineering and Visualization with dbt: Edureka
  • Magíster en Business Analytics: Pontificia Universidad Católica de Chile
  • Apply Power BI Projects for Data Analytics: EDUCBA
  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder
  • Apply Business & Data Analytics for Smarter Decisions: EDUCBA
  • Analyze Fraud Using Data Analytics and R: EDUCBA
  • Business Analytics Graduate Certificate: University of Illinois at Urbana-Champaign
  • Data Analytics and Databases on AWS: Amazon Web Services
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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