• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Monitor, Scale and Backup Your AI App

    Skills you'll gain: Site Reliability Engineering, Scalability, Performance Analysis, Data Maintenance, Analytics, Event Monitoring, Service Level Agreement, System Support, Performance Review

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Crystal Reports: Charts and Functionality Enhancements

    Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, Data Visualization Software, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Business Reporting, Graphing, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - 简体中文

    Skills you'll gain: Gemini, AI Enablement, Data Pipelines, Exploratory Data Analysis, Google Cloud Platform, Data Preprocessing, Data Transformation, Data Analysis, Generative AI, SQL

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Se préparer à devenir Professional Data Engineer

    Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Storage, Cloud Engineering, Systems Design, Data Infrastructure, Data Management, Data Architecture, Data Integration, Data Analysis, Automation

    Advanced · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Cloud 기반 데이터 분석 입문

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Analytics, Big Data, Business Analytics, Google Cloud Platform, Data Visualization Software, Data Transformation, Data Storytelling, Data Cleansing, Data Warehousing, Data Storage, SQL

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Polski

    Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Track Basic Metrics

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - Português Brasileiro

    Skills you'll gain: Data Processing, Metadata Management, Cloud Storage, Google Cloud Platform, Data Pipelines, Data Migration, Big Data, Data Storage, Extract, Transform, Load, Data Infrastructure, Cloud Services, Data Management, Automation, Data Transformation, Real Time Data, Serverless Computing

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 한국어

    Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Workflow Management, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Administración de Empresas Certificado MasterTrack®

    Skills you'll gain: Human Resource Strategy, Human Capital, Strategic Marketing, Marketing, Technology Strategies, Human Resources Management and Planning, Talent Management, Branding, Marketing Management, Employee Performance Management, Business Intelligence, Consumer Behaviour, Brand Management, Marketing Planning, Business Marketing, Business Operations, Business Transformation, Information Systems, Brand Strategy, Marketing Strategies

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    Google Cloud에서 생성형 AI를 사용한 웹사이트 현대화

    Skills you'll gain: Generative AI, Prompt Engineering, Web Content, AI Personalization, Web Analytics and SEO, Google Cloud Platform, User Experience Design

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Create & Deploy Company Websites Using Apache & PHP

    Skills you'll gain: HTML and CSS, Web Design, UI Components, Web Analytics and SEO

    Beginner · Course · 1 - 4 Weeks

1…460461462…468

In summary, here are 10 of our most popular marketing analytics courses

  • Monitor, Scale and Backup Your AI App: Coursera
  • Crystal Reports: Charts and Functionality Enhancements: Logical Operations
  • Boost Productivity with Gemini in BigQuery - 简体中文: Google Cloud
  • Se préparer à devenir Professional Data Engineer: Google Cloud
  • Google Cloud 기반 데이터 분석 입문: Google Cloud
  • Responsible AI for Developers: Interpretability & Transparency - Polski: Google Cloud
  • Track Basic Metrics: Coursera
  • Introduction to Data Engineering on Google Cloud - Português Brasileiro: Google Cloud
  • Work with Gemini Models in BigQuery - 한국어: Google Cloud
  • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok