Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universidad Nacional Autónoma de México
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Performance Analysis, Content Creation, Digital Marketing, Campaign Management, Marketing, Instagram, Customer Engagement, Marketing Strategies, TikTok, Performance Metric, Brand Management, Facebook, Brand Awareness, LinkedIn, Target Audience, Trend Analysis, Business Metrics
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: SAP Analytics Cloud, Data Access, Data Modeling, Real Time Data, Stored Procedure, Data Warehousing, Database Development, Data Security, Data Integration, SAP Applications, SQL, Predictive Analytics, Business Reporting, Scripting
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: SAS (Software), Dashboard, Business Analytics, Business Reporting, Interactive Data Visualization, Data Visualization Software, Data Analysis, Advanced Analytics, Key Performance Indicators (KPIs), Statistical Programming
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: CI/CD, Microsoft Azure, Data Lakes, Microsoft Power Platform, Azure Synapse Analytics, Data Pipelines, Analytics, Data Governance, Advanced Analytics, Data Security, Data Management, Data Analysis Expressions (DAX), Power BI, Microsoft Excel, Exploratory Data Analysis, Apache Spark, Application Deployment, SQL, Governance, Version Control
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Import/Export, Alteryx, No-Code Development, Data Visualization, Business Analytics, Data Governance, Workflow Management, Operational Efficiency, Business Reporting, Data Cleansing, Data Manipulation, Data Transformation, Data Analysis, Data Integration, Automation
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, AI Enablement, Case Studies, Responsible AI, Analysis, Business Ethics, Ethical Standards And Conduct, Corporate Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Preprocessing, Workflow Management, Data Literacy, Project Schedules, Data Visualization, Scheduling, Data Analysis Expressions (DAX), Automation, Exploratory Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Customer Engagement, Content Creation, Data-Driven Decision-Making, Analysis, Scalability
Intermediate · Course · 1 - 4 Weeks