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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Macquarie University

    Business intelligence and data analytics: Generate insights

    Skills you'll gain: SAS (Software), Business Analytics, Dashboard, Data-Driven Decision-Making, Analytical Skills, Business Intelligence, Data Analysis, Forecasting, Trend Analysis, Histogram, Business Ethics, Correlation Analysis, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Innovation, Sustainable Business

    4.6
    Rating, 4.6 out of 5 stars
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    465 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Alteryx Mastery: Data Analytics & Workflow Automation

    Skills you'll gain: Data Import/Export, Alteryx, No-Code Development, Data Visualization, Business Analytics, Data Governance, Workflow Management, Operational Efficiency, Business Reporting, Data Cleansing, Data Manipulation, Data Transformation, Data Analysis, Data Integration, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Labor Relations, Event Marketing, Relationship Management, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance

    4.7
    Rating, 4.7 out of 5 stars
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    46 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Market Research, Consumer Behaviour, Cultural Responsiveness

    4.8
    Rating, 4.8 out of 5 stars
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    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Microsoft

    Modern Data Warehouse Analytics in Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Cloud Storage, Databases, Data Lakes, Business Intelligence, Analytics, Big Data, Data Visualization Software, Data Integration, Data Processing, Data Pipelines, Data Visualization

    4.5
    Rating, 4.5 out of 5 stars
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    132 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    Amazon Web Services

    Getting Started with Data Analytics on AWS

    Skills you'll gain: Descriptive Analytics, Analytics, Dashboard, Data Analysis, Exploratory Data Analysis, Amazon Web Services, Data-Driven Decision-Making, Data Visualization, Cloud Security, Amazon S3, Cloud Computing

    4.5
    Rating, 4.5 out of 5 stars
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    914 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)

    4.5
    Rating, 4.5 out of 5 stars
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    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Automation Anywhere

    Implementing RPA with Cognitive Automation and Analytics

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Process Design, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Artificial Intelligence, Development Testing, Operational Analysis, Extensible Markup Language (XML), Workflow Management, Business Analytics, Process Analysis, Administration

    4.5
    Rating, 4.5 out of 5 stars
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    625 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    EDUCBA

    Apply R for Predictive Analytics and Machine Learning

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Visualization, Statistical Analysis, Predictive Analytics, Feature Engineering, Data Mining, Statistical Modeling, Risk Modeling, R Programming, Data Manipulation, Business Analytics, Data Analysis, Decision Tree Learning, Data Preprocessing, Data Cleansing, Probability & Statistics, Transaction Processing, Applied Machine Learning, Machine Learning

    Beginner · Specialization · 1 - 3 Months

  • Status: New
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    Status: Preview
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    EDUCBA

    Predictive Analytics with SPSS: Analyze & Apply

    Skills you'll gain: SPSS, Correlation Analysis, SPSS (Software), Logistic Regression, Regression Analysis, Predictive Modeling, Predictive Analytics, Descriptive Statistics, Statistical Methods, Statistical Modeling, Case Studies, Statistical Analysis, Data Import/Export, Data Manipulation, Analysis, Model Evaluation

    4.9
    Rating, 4.9 out of 5 stars
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    14 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Skillshare

    Social Media Marketing: Leverage Instagram For Illustrators

    Skills you'll gain: Drive Engagement, Instagram, Community Development, Social Media Content, Content Strategy, Content Creation, Growth Strategies, Social Media Marketing, Scheduling, Social Media Strategy, Target Audience, Relationship Building, Product Promotion

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Business intelligence and data analytics: Generate insights: Macquarie University
  • Alteryx Mastery: Data Analytics & Workflow Automation: Coursera
  • Data Analytics in Sports Law and Management: The State University of New York
  • Effective Marketing in the Global Marketplace: Coursera
  • Modern Data Warehouse Analytics in Microsoft Azure: Microsoft
  • Getting Started with Data Analytics on AWS: Amazon Web Services
  • Strategic SEO for Digital Marketing Success: Skillshare
  • Implementing RPA with Cognitive Automation and Analytics: Automation Anywhere
  • Apply R for Predictive Analytics and Machine Learning: EDUCBA
  • Predictive Analytics with SPSS: Analyze & Apply: EDUCBA

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Social Media Marketing (9)
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