• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    248 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Vibe Coding with GitHub Copilot

    Skills you'll gain: Vibe coding, Microsoft Copilot, GitHub, Code Review, AI Personalization, Prompt Engineering, LLM Application, Integrated Development Environments, Computer Programming Tools, Application Development, Software Development, Web Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    O Mundo dos Negócios das Subscrições

    Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Business Transformation, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique

    Silicon Thin Film Solar Cells

    Skills you'll gain: Semiconductors, Materials science, Energy and Utilities, Electrical Systems, Sustainable Technologies, Electronic Systems, Chemistry, Physics

    4.2
    Rating, 4.2 out of 5 stars
    ·
    120 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, Analytics, AI Personalization, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    H

    HEC Paris

    Become a changemaker, build a career with purpose and impact

    Skills you'll gain: Self-Awareness, Innovation, Personal Development, Social Impact, Sustainable Development, Empowerment, Entrepreneurship, Action Oriented, Creative Problem-Solving, Visionary, Business Modeling, Proactivity, Corporate Sustainability, Goal Setting, Planning, Business, Overcoming Obstacles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    NIIT

    Frontend Development using React

    Skills you'll gain: Responsive Web Design, HTML and CSS, JSON, React.js, Jest (JavaScript Testing Framework), Hypertext Markup Language (HTML), Javascript, Bootstrap (Front-End Framework), Ajax, Web Design, Web Development Tools, Web Design and Development, Cascading Style Sheets (CSS), Web Components, UI Components, Web Development, Front-End Web Development, Mobile Development, JavaScript Frameworks, Test Case

    3.4
    Rating, 3.4 out of 5 stars
    ·
    82 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    113 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Business Economics

    Skills you'll gain: International Finance, Sustainable Development, Game Theory, Business, Market Analysis, Production Process, Strategic Decision-Making

    Build toward a degree

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Regression Modeling for Marketers

    Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

    Intermediate · Course · 1 - 3 Months

1…596061…91

In summary, here are 10 of our most popular consumer behavior courses

  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
  • Vibe Coding with GitHub Copilot: Scrimba
  • O Mundo dos Negócios das Subscrições: Fundação Instituto de Administração
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Silicon Thin Film Solar Cells: École Polytechnique
  • GenAI for Digital Marketing Specialists: Coursera
  • Become a changemaker, build a career with purpose and impact: HEC Paris
  • Frontend Development using React: NIIT
  • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
  • Business Economics: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok