Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Emory University
Skills you'll gain: Marketing, Marketing Communications, Target Market
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis
Beginner · Course · 1 - 3 Months

Unilever
Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
Beginner · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Collection, Quantitative Research, Research Methodologies, Data Preprocessing, Statistics, Data Analysis, Descriptive Statistics
Beginner · Course · 1 - 4 Weeks

Technical University of Munich (TUM)
Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination
Intermediate · Course · 3 - 6 Months

Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Innovation, Organizational Structure, Competitive Analysis, Business Strategy, Organizational Strategy, Business Strategies, Research, Strategic Thinking, Business Research, Case Studies, Presentations
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Regression Analysis, Marketing Analytics, Statistical Software, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Business Analytics, Correlation Analysis, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Marketing, Market Research, Consumer Behaviour, Microsoft Excel
Beginner · Course · 1 - 3 Months

Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy
Mixed · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning
Mixed · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Data Quality, Probability & Statistics, Statistical Methods, Digital Marketing, Exploratory Data Analysis, Logistic Regression, Market Research, Data Preprocessing, Return On Investment
Beginner · Course · 1 - 4 Weeks