Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Minnesota
Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Simulations, Operations Research, Probability Distribution, Mathematical Modeling, Supply Chain, Probability, Predictive Modeling, Data Preprocessing, Business Modeling, Business Analytics, Workforce Management, Analytics, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Statistics, Predictive Analytics
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Business Analytics, Risk Analysis, Decision Making, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel, Exploratory Data Analysis, Probability Distribution
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Governance, Data Storage Technologies, Analytics, Business Analytics, Data Storage, Big Data, Databases, Business Intelligence, Data Analysis, Relational Databases, Data Quality, SQL, Organizational Structure, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
Intermediate · Specialization · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO
Beginner · Specialization · 3 - 6 Months
Starweaver
Skills you'll gain: Data Storytelling, Sales Presentation, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Customer Analysis, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Customer Insights, AI Personalization, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
Beginner · Guided Project · Less Than 2 Hours

University at Buffalo
Skills you'll gain: Data Literacy, Data Ethics, Data-Driven Decision-Making, Analytics, Root Cause Analysis, Lean Methodologies, Six Sigma Methodology, Data Analysis, Operational Efficiency, Operational Excellence, Case Studies, Process Improvement, Quality Management Systems, Data Quality, Data Security, Product Quality (QA/QC), Internet Of Things
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Performance Reporting, Marketing Effectiveness
Beginner · Guided Project · Less Than 2 Hours