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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    University of Colorado Boulder

    Building Energy Systems Engineering

    Skills you'll gain: HVAC, Building Services Engineering, Architectural Engineering, Building Design, Energy and Utilities, Climate Change Mitigation, Mechanical Engineering, Civil and Architectural Engineering, Construction, Architecture and Construction, System Requirements, Design Strategies, Mathematical Modeling

    Advanced · Specialization · 3 - 6 Months

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    Creo Incubator

    Well-being for Entrepreneurs

    Skills you'll gain: Stress Management, Personal Development, Resilience, Personal Attributes, Self-Awareness, Productivity, Mindfulness, Health And Wellness Coaching, Mental Health, Professional Development, Growth Mindedness, Self-Motivation, Behavioral Health, Time Management, Goal Setting

    Beginner · Course · 1 - 3 Months

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    Coursera

    Boost SEO: On-Page Elements

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Content, Content Creation

    Intermediate · Course · 1 - 4 Weeks

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    Novartis

    Fundamentals of Good Clinical Practice: Recruitment & Trial

    Skills you'll gain: Good Clinical Practices (GCP), Informed Consent, Clinical Research, Clinical Trials, Clinical Research Ethics, Institutional Review Board (IRB), Drug Development, Record Keeping, Clinical Documentation, Regulatory Compliance, Patient Communication

    4.8
    Rating, 4.8 out of 5 stars
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    208 reviews

    Beginner · Course · 1 - 4 Weeks

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    Technical University of Denmark (DTU)

    Whole genome sequencing of bacterial genomes - tools and applications

    Skills you'll gain: Bioinformatics, Molecular Biology, Microbiology, Infectious Diseases, Medical Science and Research, Database Development, Taxonomy, Data Pipelines

    4.6
    Rating, 4.6 out of 5 stars
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    1.6K reviews

    Beginner · Course · 1 - 3 Months

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    Alex Genadinik

    Most Beginner SEO Course Ever - Great For Complete Beginners

    Skills you'll gain: Keyword Research, Search Engine Optimization, Blogs, Web Analytics and SEO, Content Strategy, Digital Marketing, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

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    AI CERTs

    AI in Finance Agent

    Skills you'll gain: Responsible AI, Agentic Workflows, Risking, Generative AI Agents, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Power BI, AI Workflows, Accounting and Finance Software, Regulatory Compliance, Automation, Financial Data, Wealth Management, Compliance Management, Generative AI, Financial Forecasting, Data Processing, Finance, Workflow Management, General Finance

    Intermediate · Course · 1 - 3 Months

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    Coursera

    SEO: Audit Pages, Rank Higher

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Web Content, Auditing, Report Writing, Analysis

    Beginner · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Money and Happiness

    Skills you'll gain: Relationship Building, Self-Awareness, Personal Development, Finance, Financial Planning, Emotional Intelligence, Behavioral Economics, Economics, Goal Setting, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

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    University of Colorado System

    Researcher Management and Leadership Training

    Skills you'll gain: Performance Management, Mentorship, Budget Management, Team Management, Project Accounting, People Management, Leadership and Management, Recruitment, Leadership, Professional Development, Resource Management, Coaching, Compliance Management, Goal Setting, Clinical Research

    4.8
    Rating, 4.8 out of 5 stars
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    409 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Optimize Sales with AI E-commerce Analytics

    Skills you'll gain: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Building Energy Systems Engineering: University of Colorado Boulder
  • Well-being for Entrepreneurs: Creo Incubator
  • Boost SEO: On-Page Elements: Coursera
  • Fundamentals of Good Clinical Practice: Recruitment & Trial: Novartis
  • Whole genome sequencing of bacterial genomes - tools and applications: Technical University of Denmark (DTU)
  • Most Beginner SEO Course Ever - Great For Complete Beginners: Alex Genadinik
  • AI in Finance Agent: AI CERTs
  • SEO: Audit Pages, Rank Higher: Coursera
  • Money and Happiness: University of Illinois Urbana-Champaign
  • Target Demographics: Boost Purchase Velocity: Coursera

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Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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