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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Meta

    Introduction au Marketing des réseaux sociaux

    Beginner · Course · 1 - 3 Months

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    Universidades Anáhuac

    Marketing Digital: Desde SEO hasta Analítica de Datos

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
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    26 reviews

    Beginner · Course · 1 - 3 Months

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    Starweaver

    Gen AI Sales Forecasting and Marketing Analysis

    Skills you'll gain: Responsible AI, Data Ethics, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, Business Marketing, AI Enablement, Governance, AI Security, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, ChatGPT, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)

    Intermediate · Course · 1 - 3 Months

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    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Management Reporting, Data Collection, Performance Metric, Data Integration

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Univariate Time Series Analytics & Modeling with EViews

    Skills you'll gain: Time Series Analysis and Forecasting, Statistical Modeling, Forecasting, Predictive Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Software, Statistical Analysis, Model Evaluation, Plot (Graphics), Statistical Hypothesis Testing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    EDUCBA

    Java Servlets Case Study - Email Marketing Tool

    Skills you'll gain: Full-Stack Web Development, Email Automation, Front-End Web Development, Web Design and Development, User Interface (UI), Web Design, Java, Server Side, Java Programming, MySQL, Program Development, Hypertext Markup Language (HTML), Web Development, Web Applications, Data Access, Back-End Web Development, Real Time Data, Development Testing, Cascading Style Sheets (CSS)

    4.1
    Rating, 4.1 out of 5 stars
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    16 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Marketing Analytics, Marketing Automation, Budgeting, Customer Analysis, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs), Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    A Start Guide: Product Marketing Using G Suite

    Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

    4.3
    Rating, 4.3 out of 5 stars
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    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Packt

    Advanced Data Processing and Analytics with AWS

    Skills you'll gain: AWS Kinesis, Apache Kafka, Amazon Redshift, Data Lakes, Real Time Data, Data Management, Apache Hive, Apache Spark, Amazon S3, Data Pipelines, Data Processing, Big Data, Apache Hadoop, AWS Identity and Access Management (IAM), Query Languages, Serverless Computing, Scalability

    Intermediate · Course · 1 - 4 Weeks

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    Northeastern University

    Computation and Visualization for Analytics Part 2

    Skills you'll gain: Data Storytelling, Plotly, Statistical Visualization, Interactive Data Visualization, Matplotlib, Data Visualization Software, Network Analysis, Seaborn, Data-Driven Decision-Making, Data Mining, Scatter Plots, R Programming, Graph Theory, Data Science, Time Series Analysis and Forecasting

    Build toward a degree

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Analyze Big Data Analytics for Financial Transformation

    Skills you'll gain: Data-Driven Decision-Making, Case Studies, Analytics, Financial Services, Business Analytics, SAP Analytics Cloud, Banking, Financial Analysis, Big Data, Data Analysis, Risking, Trend Analysis, Fraud detection, Law, Regulation, and Compliance, Business Ethics, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    Instagram Marketing: Viral Algorithms Plus Instagram Ads

    Skills you'll gain: Instagram, Social Media, Social Media Strategy, Social Media Marketing, Marketing Automation, Paid media, Advertising, Content Creation, Target Audience, Drive Engagement

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction au Marketing des réseaux sociaux: Meta
  • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac
  • Gen AI Sales Forecasting and Marketing Analysis: Starweaver
  • GenAI for Customer Analytics and Insights with JUNE: Coursera
  • Univariate Time Series Analytics & Modeling with EViews: EDUCBA
  • Java Servlets Case Study - Email Marketing Tool: EDUCBA
  • Analyze and Create Your AI Marketing Plan: Coursera
  • A Start Guide: Product Marketing Using G Suite: Coursera
  • Advanced Data Processing and Analytics with AWS: Packt
  • Computation and Visualization for Analytics Part 2: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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