Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, DevOps, Customer Analysis, Innovation, Analytics, Business Analytics
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Analytical Skills, Analytics, Strategic Marketing, Brand Management, Data-Driven Decision-Making, Customer Insights, Regression Analysis, Return On Investment, Statistical Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media, Social Media Content, Social Media Campaigns, Content Creation, Motion Graphics, Animations, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Marketing Design, Instagram, Graphic Design, Layout Design, Content Strategy
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Apache Spark, Model Evaluation, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Classification Algorithms, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Data Mining, Data Management, Applied Machine Learning, Data Preprocessing, Data Infrastructure, Data Presentation, Data Processing, MongoDB
Beginner · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Financial Forecasting, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Organizational Change, Agentic Workflows, AI Enablement, Generative AI Agents, Workflow Management, Predictive Analytics, Cash Management, Responsible AI, Performance Tuning, Fraud detection, Accounting and Finance Software, Financial Reporting
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Statistical Inference, Business Analytics, Supply And Demand, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Economics, Peer Review, Analytics, Business Economics
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Presentation, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Data Integration, Data Literacy, Performance Analysis, Exploratory Data Analysis, Statistical Analysis, Probability, Applied Machine Learning, Analysis, Image Analysis, Descriptive Analytics, AI Enablement, Business Analytics, Statistical Methods, Data Collection, Machine Learning
Beginner · Specialization · 3 - 6 Months

Universidad Austral
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Big Data, Database Design, Data Processing, Distributed Computing, Scalability, Data Pipelines, Data Warehousing, Query Languages, Data Cleansing, Data Transformation, Data Management, Analytics, Business Intelligence
Mixed · Course · 1 - 4 Weeks

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, digital literacy, Ethical Standards And Conduct, Facebook, Instagram, Digital Media Strategy, Media and Communications, Social Network Analysis, Professional Development, Safety and Security, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication
Beginner · Course · 1 - 3 Months
Duke University
Skills you'll gain: Data Storytelling, Dashboard, Tableau Software, Data Visualization, Business Analytics, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Data Analysis, Visualization (Computer Graphics), Stakeholder Communications, Data Manipulation
Mixed · Course · 1 - 3 Months