• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    É

    École Polytechnique

    Quantum Optics 1 : Single Photons

    Skills you'll gain: Physics, electromagnetics, Experimentation, Cryptography, Laboratory Research, Applied Mathematics, Engineering, Scientific, and Technical Instruments, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    337 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Microsoft 365 Copilot for Leaders

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, ChatGPT, Ideation, Verification And Validation, Succession Planning, Microsoft 365, Target Audience, Business Writing, Responsible AI, Generative AI, Microsoft Teams, Leadership, Meeting Facilitation, Organizational Leadership, Productivity Software, Creativity, AI Enablement, Complex Problem Solving, Strategic Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    The Business of Health Care

    Skills you'll gain: People Management, Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Social Determinants Of Health, Managed Care, Operations Management, Income Statement, Employee Performance Management, Financial Analysis, Leadership and Management, Health Systems, Health Care Administration, Innovation, Value-Based Care, Process Improvement and Optimization, Decision Making, Health Care Procedure and Regulation, Insurance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Digital Manufacturing & Design

    Skills you'll gain: Digital Transformation, Manufacturing Processes, Manufacturing Operations, Automation Engineering, Industrial Engineering, Business Transformation, Production Process, Digital Design, Supply Chain Management, Data-Driven Decision-Making, Market Dynamics, Workforce Development, Cybersecurity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Airbus Beyond

    Procurement Strategies

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Emotional Intelligence: Cultivating Immensely Human Interactions

    Skills you'll gain: Non-Verbal Communication, Mentorship, Emotional Intelligence, Personal Development, Self-Awareness, Interpersonal Communications, Social Skills, Coaching, Empathy, Leadership Development, Resilience, Team Building, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    520 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Certified Associate in Project Management Prep

    Skills you'll gain: Project Closure, Agile Project Management, Product Roadmaps, Project Management, Agile Software Development, Backlogs, Procurement, Stakeholder Management, Scope Management, Project Management Life Cycle, Agile Methodology, Project Controls, Project Risk Management, Project Planning, Project Schedules, Project Scoping, Project Estimation, Project Implementation, Waterfall Methodology, Project Performance

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad Austral

    Ciencias naturales en el nivel medio: del fenómeno a la idea

    Skills you'll gain: Science and Research, Teaching, Scientific Methods, General Science and Research, Instructional Strategies, Classroom Management, Education and Training, Environmental Science, Research, Interactive Learning, Student Engagement, Pedagogy, Experimentation, Discussion Facilitation, Social Impact, Graphing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life

    Skills you'll gain: Self-Awareness, Personal Development, Psychology, Research, Empathy, Cultural Diversity, Mindfulness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    812 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Management and Visualization

    Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Research Reports, Exploratory Data Analysis, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    943 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    U.S. Bond Investing Basics

    Skills you'll gain: Risk Analysis, Securities Trading, Investments, Analysis, Financial Market, Tax, Financial Regulations, Capital Markets, Financial Analysis, Financial Industry Regulatory Authorities, Credit Risk, Income Tax, Market Dynamics, Due Diligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
market research essentials for marketing management
market research and analysis for tech industries
1…787980…340

In summary, here are 10 of our most popular market research courses

  • Quantum Optics 1 : Single Photons: École Polytechnique
  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • Microsoft 365 Copilot for Leaders: Vanderbilt University
  • The Business of Health Care: University of Pennsylvania
  • Digital Manufacturing & Design: University at Buffalo
  • Procurement Strategies: Airbus Beyond
  • Emotional Intelligence: Cultivating Immensely Human Interactions: University of Michigan
  • Certified Associate in Project Management Prep: LearnKartS
  • Ciencias naturales en el nivel medio: del fenómeno a la idea: Universidad Austral
  • Know Thyself - The Value and Limits of Self-Knowledge: The Examined Life: The University of Edinburgh

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok