• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of California, Davis

    Wine Tasting: Sensory Techniques for Wine Analysis

    Skills you'll gain: Peer Review, Cultural Sensitivity, Analytical Skills, Detail Oriented, Verbal Communication Skills, Decision Making, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    537 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Evaluación educativa

    Skills you'll gain: Peer Review, Program Evaluation, Patient Evaluation, Qualitative Research, Instructional and Curriculum Design, Health Assessment, Teaching, Psychological Evaluations, Curriculum Development, Education and Training, Simulations, Curriculum Planning, Survey Creation, Clinical Assessment, Case Studies, Data Analysis Software, Student-Centred Learning, Education Software and Technology, Higher Education, Instructional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    861 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Peking University

    Advanced Neurobiology I

    Skills you'll gain: Electrophysiology, Neurology, Anatomy, Cell Biology, Molecular Biology, Physiology, Biology, Laboratory Techniques, Scientific Methods, Research

    4.1
    Rating, 4.1 out of 5 stars
    ·
    643 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    333 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Financial Accounting: Advanced Topics

    Skills you'll gain: Cash Flows, Financial Statements, Financial Accounting, Depreciation, Fixed Asset, Equities, Financial Analysis, Financial Reporting, Balance Sheet, Accrual Accounting, Market Liquidity, Loans

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    McMaster University

    DNA Decoded

    Skills you'll gain: Precision Medicine, Molecular Biology, Bioinformatics, Pharmacology, Medical Science and Research, Biotechnology, Biochemistry, Laboratory Techniques, Healthcare Ethics, Science and Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    Wesleyan University

    Suicide Prevention

    Skills you'll gain: Research, Crisis Intervention, Research Methodologies, Epidemiology, Behavioral Health, Mental Health Diseases and Disorders, Medical Terminology, Psychotherapy, Public Health, Mental Health, Demography

    4.7
    Rating, 4.7 out of 5 stars
    ·
    319 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Houston

    The Bilingual Brain

    Skills you'll gain: Multilingualism, Language Competency, Language Learning, Learning Theory, Non-Verbal Communication, Neurology, Human Development, Psychology, Child Development, Science and Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    718 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Evaluating Designs with Users

    Skills you'll gain: Usability Testing, User Experience Design, User Experience, UI/UX Research, User Research, Test Case, Usability, Human Computer Interaction, Test Planning, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    299 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Engineering Systems in Motion: Dynamics of Particles and Bodies in 2D Motion

    Skills you'll gain: Mechanics, Mechanical Engineering, Engineering Analysis, Torque (Physics), Vibrations, Engineering, Physics, Calculus, Mathematical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    746 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Create a High-Performing Team

    Skills you'll gain: People Management, Team Leadership, Team Management, Team Performance Management, Leadership and Management, Organizational Leadership, People Development, Professional Development, Relationship Management, Leadership, Culture Transformation, Relationship Building, Collaboration, Communication Strategies, Willingness To Learn, Lifelong Learning, AI Enablement, Constructive Feedback

    4.8
    Rating, 4.8 out of 5 stars
    ·
    238 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…818283…361

In summary, here are 10 of our most popular market research courses

  • Wine Tasting: Sensory Techniques for Wine Analysis: University of California, Davis
  • Product Strategy and Roadmapping: Microsoft
  • Evaluación educativa: Universidad Nacional Autónoma de México
  • Advanced Neurobiology I: Peking University
  • Product Management Essentials: University of Maryland, College Park
  • Financial Accounting: Advanced Topics: University of Illinois Urbana-Champaign
  • DNA Decoded: McMaster University
  • Suicide Prevention: Wesleyan University
  • The Bilingual Brain: University of Houston
  • Evaluating Designs with Users: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok