Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Duke University
Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Inference, Exploratory Data Analysis, Peer Review, Regression Analysis, R (Software), Statistical Reporting, Probability Distribution, Statistical Analysis, Statistics, Data Analysis Software, Data Analysis, Probability & Statistics, Probability, R Programming, Statistical Modeling, Statistical Methods, Data Visualization
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Logistic Regression, SAS (Software), Predictive Analytics, Advanced Analytics, Model Evaluation, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Modeling, Exploratory Data Analysis, Correlation Analysis, Statistical Methods, Small Data, Statistical Hypothesis Testing, Probability & Statistics, Descriptive Statistics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Power BI, Performance Analysis, Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Analysis, Statistical Analysis, Business Intelligence, Trend Analysis, AI Enablement, Search Engine Optimization, Management Reporting, Data-Driven Decision-Making, Data Integration
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Campaign Management, Bidding, Online Advertising, Keyword Research, Copywriting, Performance marketing, Search Engine Marketing, Digital Advertising, Performance Analysis, Quality Assessment, Quality Improvement
Beginner · Course · 1 - 4 Weeks

Meta
Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, User Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface (UI), User Experience, Mobile Development, Design Research, React.js, Web Development Tools, Javascript
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Content Strategy, WordPress, HTML and CSS, Content Management, Performance Improvement
Mixed · Course · 3 - 6 Months

Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales Process, Customer Relationship Management (CRM) Software, Sales Prospecting, Global Marketing, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Digital Media Strategy, AI Personalization, Content Creation, Video Production
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Unsupervised Learning, Feature Engineering, Model Evaluation, Applied Machine Learning, Statistical Machine Learning, Predictive Modeling, Supervised Learning, Clinical Informatics, Machine Learning, Health Informatics, Data Preprocessing, Clinical Data Management, Predictive Analytics, Patient Safety, Decision Tree Learning, Time Series Analysis and Forecasting, Logistic Regression, Forecasting, Classification Algorithms, Dimensionality Reduction
Intermediate · Course · 1 - 4 Weeks

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Scala Programming, Apache Spark, User Interface (UI), Distributed Computing, Programming Principles, Big Data, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Data Visualization Software, Interactive Data Visualization, Computer Programming, Data Processing, Geospatial Information and Technology, Performance Tuning, Algorithms
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Presentation, Plotly, Data Visualization Software, Data Visualization, Dashboard, Interactive Data Visualization, Matplotlib, Geospatial Information and Technology, Histogram, Seaborn, Data Analysis, Scatter Plots, Jupyter, Geospatial Mapping, Python Programming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Microsoft Power Platform, Microsoft Copilot, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Excel, Excel Formulas, Microsoft Word, Data Visualization, No-Code Development, Spreadsheet Software, Collaborative Software, Microsoft Office, Power Apps Component Framework, Presentations, Data Analysis
Beginner · Specialization · 3 - 6 Months