Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Generative AI, Model Evaluation, Dashboard, Image Quality, Test Script Development, Image Analysis, Test Case, Verification And Validation, Large Language Modeling, Data Visualization, Continuous Monitoring, Plotly, Text Mining, Natural Language Processing, Matplotlib, Statistical Hypothesis Testing
Intermediate · Course · 1 - 4 Weeks

Minnesota State University, Mankato
Skills you'll gain: Human Capital, People Analytics, Performance Metric, Labor Compliance, People Development, Talent Acquisition, Recruitment Strategies, Employee Engagement, Business Ethics
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Generative AI Agents, Inventory Management System, AI Enablement, Generative AI, Supply Management, Demand Planning, Logistics, Warehousing, Data-Driven Decision-Making, Forecasting, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Supplier Relationship Management, Automation, Real Time Data
Intermediate · Course · 1 - 3 Months

Knowledge Accelerators
Skills you'll gain: Power BI, Business Intelligence, Data Visualization, Business Reporting, Business Analytics, Data Analysis, Data Synthesis, Excel Formulas, Data Manipulation, Collaborative Software, Trend Analysis, Data Management, Data Quality
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Time Series Analysis and Forecasting, Anomaly Detection, Exploratory Data Analysis, Descriptive Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Test Automation, Test Execution Engine, System Testing, Software Testing, Regression Testing, Test Case, CI/CD, Integration Testing, Maintainability, Automation, Test Data, Quality Assurance, Scalability, SAP Applications
Advanced · Course · 1 - 4 Weeks
Skills you'll gain: Data Ethics, Responsible AI, Workforce Planning, Human Resource Strategy, Employee Engagement, AI Enablement, Regulatory Compliance, People Analytics, Compliance Management, Human Resource Policies, Recruitment Strategies, ChatGPT, Employee Retention, Recruitment, Governance, Ethical Standards And Conduct, Dashboard
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: TikTok, Video Production, Content Performance Analysis, Content Creation, Web Analytics and SEO, Social Media Content, Video Editing, Social Media, Photography, Media Production, Social Media Campaigns, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Storytelling, Photo Editing, Branding, Drive Engagement, Web Content
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Generative Model Architectures, Large Language Modeling, Generative AI, Model Evaluation, Model Deployment, Data Ethics, Data Validation, Data Cleansing, Data Quality, Image Quality, Data Preprocessing, AI Workflows, Dashboard, Transfer Learning, Text Mining, Open Source Technology, Image Analysis, Hugging Face, Data Collection, Cloud Computing
Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Data Literacy, Statistics, Matplotlib, Seaborn, Probability & Statistics, Jupyter, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, Data Collection, NumPy, Box Plots, Histogram, Python Programming
Beginner · Course · 1 - 4 Weeks