Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Microsoft Power Platform, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Microsoft 365
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Data Modeling, Data Analysis Expressions (DAX), Data Transformation, Data Manipulation, Data Processing, Big Data, Interactive Data Visualization, Business Intelligence, Data Visualization Software, Data Integration, Time Series Analysis and Forecasting
Intermediate · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Power BI, Microsoft Azure, Microsoft Copilot, Business Intelligence, Data Architecture, Business Reporting, AI Personalization, Pandas (Python Package), Python Programming, Predictive Modeling, Generative AI, Matplotlib, Data Wrangling, Artificial Intelligence and Machine Learning (AI/ML), Data Transformation, Data Visualization, Data Governance, R Programming, Continuous Deployment
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Splunk, Pivot Tables And Charts, Data Analysis Expressions (DAX), Unstructured Data, Data Visualization Software, Data Modeling, Dashboard, Text Mining, Data Wrangling, Taxonomy, Management Reporting, Data Integration, Data Transformation, Workflow Management, Statistical Reporting, Data Manipulation, Event Monitoring, Continuous Monitoring, Role-Based Access Control (RBAC), Scheduling
Mixed · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, AI Enablement, Problem Solving, Data Analysis, Information Management, Creativity, Data Processing, Automation
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management
Beginner · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Database Design, MySQL, Relational Databases, SQL, Data Modeling, Databases, Business Intelligence, Big Data, Business Analysis, Data Analysis
Mixed · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Product Development, Market Research, Presentations, Value Propositions, Business Strategy, Market Analysis, Customer Insights, User Research, Competitive Analysis, Lean Methodologies, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Regression Analysis, Logistic Regression, Statistical Hypothesis Testing, Data Analysis, Advanced Analytics, Statistical Analysis, Correlation Analysis, Analytical Skills, Business Analytics, Statistical Modeling, Model Evaluation, Variance Analysis, Predictive Modeling, Machine Learning, Python Programming
Advanced · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Image Analysis, Data Visualization Software, File I/O, Matlab, Algorithms, User Interface (UI), Applied Machine Learning, ChatGPT, Scatter Plots, Object Oriented Programming (OOP), Digital Signal Processing, Mathematical Software, Computer Programming, Histogram, Predictive Modeling, AI Personalization, Data Processing, Data Analysis, Programming Principles
Beginner · Specialization · 3 - 6 Months