Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative Model Architectures, Large Language Modeling, Generative AI, Model Evaluation, Model Deployment, Data Ethics, Data Validation, Data Cleansing, Data Quality, Image Quality, Data Preprocessing, AI Workflows, Dashboard, Transfer Learning, Text Mining, Open Source Technology, Image Analysis, Hugging Face, Data Collection, Cloud Computing
Intermediate · Professional Certificate · 3 - 6 Months

University of London
Skills you'll gain: Combinatorics, Probability & Statistics, Data Analysis, Advanced Mathematics, Linear Algebra, Mathematics and Mathematical Modeling, Mathematical Theory & Analysis, Applied Mathematics, Statistics, Analysis, Statistical Analysis, Probability, Algorithms, Algebra
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Billing, Invoicing, Payment Processing and Collection, Accounts Receivable, Financial Data, Business Metrics, Cash Management, Accounting, Prioritization, Cash Flows, Compliance Management, Data Validation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Pivot Tables And Charts, Spreadsheet Software, Data-Driven Decision-Making, Data Analysis, Data Cleansing, Data Manipulation, Financial Data, Excel Formulas, Expense Management, Cost Reduction, Cost Management, Financial Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Sales Training, Sales Strategy, Sales Process, Negotiation, Customer Success Management, Customer Relationship Building, Customer Relationship Management, Customer Retention, Contract Management, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Exploratory Data Analysis, IBM Cognos Analytics, Statistical Analysis, Data Visualization, Data Wrangling, Data Analysis, Data Presentation, Data Cleansing, Interactive Data Visualization, Data Manipulation, Data Collection, Web Scraping, Data Storytelling, Pandas (Python Package), Scatter Plots, Matplotlib
Advanced · Course · 1 - 3 Months

Skills you'll gain: Business Reporting, Profit and Loss (P&L) Management
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Data Analysis, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis, Digital Marketing
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, General Networking, Computer Engineering, Cybersecurity, IBM Cloud, Failure Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Customer Retention, Customer Insights, Statistical Methods, Statistical Analysis, R Programming, Trend Analysis, Data Analysis, Statistics, Product Improvement, Performance Metric, Business Metrics, Analytics, Statistical Hypothesis Testing, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Applied Machine Learning, Case Studies, Fraud detection, Project Risk Management, Project Planning, Business Ethics, Ethical Standards And Conduct, Law, Regulation, and Compliance, Scalability, Content Strategy, Quality Assessment, Keyword Research, Search Engine Optimization, Content Creation
Intermediate · Course · 1 - 4 Weeks