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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Evaluate AI Risks: Adopt Smart Predictions

    Skills you'll gain: Model Evaluation, Data-Driven Decision-Making, Predictive Modeling, Risk Analysis, Strategic Decision-Making, Performance Metric, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Packt

    Building AI Agents – Fundamentals to Advanced

    Skills you'll gain: Email Automation, Agentic Workflows, AI Workflows, Multimodal Prompts, Tool Calling, Calendar Management, Machine Learning Methods, Scheduling, AI Security, Text Mining, Classification Algorithms, JSON

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    University of California, Irvine

    Fundamentals of Management

    Skills you'll gain: Goal Setting, Smart Goals, Professional Networking, Business Management, Professional Development, Staff Management, Leadership and Management, Operations Management, People Management, Business Administration, Planning, Customer Relationship Management, Organizational Leadership, Organizational Strategy, Leadership, Change Management

    4.6
    Rating, 4.6 out of 5 stars
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    4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Google

    The Path to Insights: Data Models and Pipelines

    Skills you'll gain: Data Modeling, Database Design, Extract, Transform, Load, Data Warehousing, Data Pipelines, Business Intelligence, Data Mart, Database Management, Data Management, Process Optimization, Data Quality, Data Transformation, Performance Testing

    4.7
    Rating, 4.7 out of 5 stars
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    705 reviews

    Advanced · Course · 1 - 4 Weeks

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    Google Cloud

    Analyzing and Visualizing Data in Looker

    Skills you'll gain: Looker (Software), Dashboard, Data Visualization Software, Data Analysis, Data Sharing, Data Presentation, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
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    370 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
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    286 reviews

    Mixed · Course · 1 - 4 Weeks

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    SAS

    Data Literacy: Exploring and Visualizing Data

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Data Literacy, Data-Driven Decision-Making, Data Presentation, SAS (Software), Data Storytelling, Trend Analysis, Data Manipulation, Data Analysis, Data Quality, Data Preprocessing, Analysis, Analytics, Interactive Data Visualization, Technical Communication, Data Ethics, Data Visualization Software, Analytical Skills, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
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    1K reviews

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Introduction to Market Research

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    45 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    IE Business School

    Gestión del canal de distribución y retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation

    4.7
    Rating, 4.7 out of 5 stars
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    444 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Toronto

    Plant Bioinformatic Methods

    Skills you'll gain: Bioinformatics, Network Analysis, Biostatistics, Molecular Biology, Analysis, Data Visualization Software, Database Software, Health Informatics, Data Analysis, Data Synthesis, Life Sciences, Statistical Methods, Data Mining, Exploratory Data Analysis, Technical Communication, Data Processing, Scientific Visualization, Databases, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

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    AI CERTs

    AI Essentials

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Social Impact, Problem Solving, Analysis, Business Planning

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Evaluate AI Risks: Adopt Smart Predictions: Coursera
  • Building AI Agents – Fundamentals to Advanced: Packt
  • Fundamentals of Management: University of California, Irvine
  • The Path to Insights: Data Models and Pipelines: Google
  • Analyzing and Visualizing Data in Looker: Google Cloud
  • Trademark Law: University of Pennsylvania
  • Data Literacy: Exploring and Visualizing Data: SAS
  • Introduction to Market Research: Coursera
  • Gestión del canal de distribución y retailing : IE Business School
  • Plant Bioinformatic Methods: University of Toronto

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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