Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of California, Davis
Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Customer Relationship Building, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Data-Driven Decision-Making, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Systems Administration, Operating System Administration, Information Systems Security, Remote Access Systems, IT Infrastructure, Network Troubleshooting, OSI Models, Computer Networking, Routing Protocols, Desktop Support, Application Security, TCP/IP, Security Strategy, Server Administration, Security Awareness, Technical Support, Microsoft Windows, Computer Hardware, Software Installation, Help Desk Support
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Scope Management, Project Scoping, Project Management, Work Breakdown Structure, Requirements Analysis, Functional Requirement, AI Product Strategy, Project Risk Management, Stakeholder Communications, Technical Communication, Project Planning, Stakeholder Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Content Creation, Text Mining
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Interpersonal Communications, Business Communication, Verbal Communication Skills, Communication, Internal Communications, Corporate Communications, Business Correspondence, Social Skills, Collaboration, Conflict Management, Non-Verbal Communication, Active Listening, Relationship Building, Organizational Structure, Mediation, Customer Relationship Building, Contract Negotiation, Organizational Development, Negotiation, Vendor Management
Mixed · Course · 1 - 3 Months
University of Leeds
Skills you'll gain: Data Ethics, Ethical Standards And Conduct, Data-Driven Decision-Making, Responsible AI, Risking, Data Strategy, Scientific Methods, Research Methodologies
Intermediate · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Generative AI Agents, Prompt Engineering, Retrieval-Augmented Generation, Google Gemini, Responsible AI, Generative AI, AI Product Strategy, AI Enablement, Google Cloud Platform, Google Workspace, Gemini, AI Security, AI Workflows, Google Docs, Cloud Infrastructure, Customer experience improvement, Cloud Computing, Organizational Strategy, Artificial Intelligence, Collaboration
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Culture Transformation, Human Resource Strategy, Human Capital, Organizational Change, Diversity and Inclusion, Strategic Leadership, Talent Management, Business Transformation, Change Management, Workforce Planning, Organizational Effectiveness, Data-Driven Decision-Making, Predictive Analytics, Strategic Partnership
Intermediate · Course · 1 - 4 Weeks