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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Data-Driven Decisions with Power BI

    Skills you'll gain: Power BI, Data Import/Export, Business Intelligence, Data Transformation, Microsoft Power Platform, Data Visualization, Dashboard, Data Visualization Software, Data Presentation, Microsoft Excel, Interactive Data Visualization, Data Cleansing, Microsoft Teams, Business Analytics, Data Analysis, Management Reporting, Microsoft 365, Data Modeling, Microsoft Office, Data Science

    4.3
    Rating, 4.3 out of 5 stars
    ·
    267 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Strategic Impact: A Leader's Planning Framework

    Skills you'll gain: Strategic Communication, Performance Measurement, Key Performance Indicators (KPIs), Communication Planning, Strategic Leadership, Employee Engagement, Business Planning, Strategic Planning, Dashboard, Meeting Facilitation, Goal Setting, Planning, Organizational Strategy, Discussion Facilitation, Stakeholder Engagement, Presentations, Business Strategy, Leadership Development, Team Building, Teamwork

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, Web Design, User Experience, Wireframing, User Research, User Centered Design, Mockups, Usability Testing, Requirements Analysis, Target Audience, Agile Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Retrieval and Search Engines

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Scraping, Model Evaluation, Web Analytics and SEO, Machine Learning, Information Architecture, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    962 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Crea piezas para redes sociales usando Canva

    Skills you'll gain: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    112 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Análisis de Datos de Google

    Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Literacy, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Power BI Masterclass

    Skills you'll gain: Data Analysis Expressions (DAX), Customer Insights, Power BI, Data Modeling, Dashboard, Data Transformation, Data Import/Export, Data Manipulation, Data Literacy, Database Design, Interactive Data Visualization, Data Processing, Big Data, Business Intelligence, Data Integration, Star Schema, Time Series Analysis and Forecasting, Data Visualization Software, Data Cleansing, Trend Analysis

    Beginner · Specialization · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Budget Management, Account Strategy, Productivity Software, Financial Management, Financial Data, Administrative Support, Sales Process, Customer Relationship Management (CRM) Software, Key Performance Indicators (KPIs), Data Quality, Customer Service, Account Management, Microsoft Copilot, Client Services, Content Management, AI Personalization, Microsoft 365, Relationship Building, Customer Insights, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Data Science Ethics

    Skills you'll gain: Data Ethics, Informed Consent, Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Ethical Standards And Conduct, Big Data, Responsible AI, Intellectual Property, Data Analysis, Social Studies, Sampling (Statistics)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    YouTube Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Proteger a los campeones: Entrenamiento deportivo práctico

    Skills you'll gain: Continuous Monitoring, Physical Stamina, Accident Prevention, Pediatrics, Child Health, Child Development, Data-Driven Decision-Making, Risk Analysis, Nutrition and Diet, Health Education, Real Time Data, Coaching, Data Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data-Driven Decisions with Power BI: Knowledge Accelerators
  • Strategic Impact: A Leader's Planning Framework: Packt
  • Web Design: Strategy and Information Architecture: California Institute of the Arts
  • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign
  • Crea piezas para redes sociales usando Canva: Coursera
  • Análisis de Datos de Google: Google
  • Power BI Masterclass: Packt
  • Microsoft Account Manager with Generative AI: Microsoft
  • Data Science Ethics: University of Michigan
  • YouTube Optimization: Grow Your Presence: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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