• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Rochester

    Confronting The Big Questions: Highlights of Modern Astronomy

    Skills you'll gain: Physics, Physical Science, Biology, Environment, General Science and Research, Scientific Methods, Scientific Visualization, Systems Of Measurement, Chemistry

    4.6
    Rating, 4.6 out of 5 stars
    ·
    499 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Success

    Skills you'll gain: Growth Mindedness, Personal Development, Optimism, Self-Awareness, Self-Motivation, Goal Setting, Adaptability, Strong Work Ethic, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Unreal Engine, 3D Assets, Unity Engine, Application Development, Prototyping, Interaction Design, User Experience Design, Human Computer Interaction, Web Development Tools, User Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    94 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Alberta

    Science Literacy

    Skills you'll gain: Scientific Methods, Science and Research, General Science and Research, Research Methodologies, Research, Research Design, Deductive Reasoning, Peer Review, Experimentation, Media and Communications, Correlation Analysis, Journalism, Statistical Analysis, Probability & Statistics, Cultural Diversity, Descriptive Statistics, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    272 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Evaluating Large-Scale Health Programs

    Skills you'll gain: Surveys, Program Evaluation, Survey Creation, Health Policy, Sampling (Statistics), Health Systems, Health Assessment, Health Equity, Data Collection, Quantitative Research, Maternal Health, Data Management, Statistical Analysis, Analysis, Nutrition and Diet, Public Health, Research Design, Nutritional Assessment, Data Cleansing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    73 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Caltech

    Getting started in cryo-EM

    Skills you'll gain: Specimen Preparation, Medical Imaging, Image Analysis, Cell Biology, Laboratory Techniques, Specimen Collection, Digital Signal Processing, Scientific Visualization, 3D Modeling, Spatial Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Digital Business

    Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Transformation, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Transformation, Business Development, Market Analysis, Business Strategy, Business Valuation, Entrepreneurship, Technology Strategies, Business Technologies, E-Commerce, Emerging Technologies, Law, Regulation, and Compliance, Innovation, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    189 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Los gobiernos locales como actores internacionales

    Skills you'll gain: International Relations, Public Policies, Policty Analysis, Research, and Development, Policy Development, Strategic Planning, Public Affairs, Diplomacy, Economic Development, Community Development, Legal Research, Advocacy, Governance, Sustainable Development, Professional Networking, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    961 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer experience strategy (CX), Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    408 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    International Law In Action: Investigating and Prosecuting International Crimes

    Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Criminal Investigation and Forensics, International Relations, Appeals, Case Law, Policty Analysis, Research, and Development, Case Studies, Child Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    727 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Retail Store Operations, Marketing Strategies, Customer Insights, Brand Loyalty, Merchandise Displays, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    291 reviews

    Beginner · Course · 1 - 4 Weeks

1…110111112…341

In summary, here are 10 of our most popular market research courses

  • Confronting The Big Questions: Highlights of Modern Astronomy: University of Rochester
  • Success: University of Pennsylvania
  • Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal: University of Michigan
  • Science Literacy : University of Alberta
  • Evaluating Large-Scale Health Programs: Johns Hopkins University
  • Advertising and E-commerce on TikTok: Aptly
  • Getting started in cryo-EM: Caltech
  • Digital Business: École Polytechnique
  • Los gobiernos locales como actores internacionales: Universidad Nacional Autónoma de México
  • E-Marketing: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok