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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Jira: Map, Analyze and Release

    Skills you'll gain: Sprint Retrospectives, User Story, Jira (Software), Performance Metric, Sprint Planning, Release Management, Product Roadmaps, Performance Analysis, Root Cause Analysis, Project Planning, Agile Methodology, Agile Project Management, Team Performance Management, Backlogs, Continuous Improvement Process, Operational Analysis, Collaborative Software, Data-Driven Decision-Making, Prioritization, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Duke University

    Data Visualization and Communication with Tableau

    Skills you'll gain: Data Storytelling, Dashboard, Tableau Software, Data Visualization, Business Analytics, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Data Analysis, Visualization (Computer Graphics), Stakeholder Communications, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
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    3.2K reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    Learn to Analyze Data with Splunk Fundamentals

    Skills you'll gain: Dashboard, Splunk, Data Analysis, Exploratory Data Analysis, Software Installation, Query Languages, Data Processing, Data Visualization Software, Time Series Analysis and Forecasting, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Exploratory Data Analysis, Data Validation, Statistical Analysis, Statistical Programming, Data Processing, Data Preprocessing, Data Integration, Data Cleansing, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    3.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Logical Operations

    Crystal Reports: Charts and Functionality Enhancements

    Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, Data Visualization Software, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Business Reporting, Graphing, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    AI CERTs

    AI for Legal Professionals

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Optimize Spark Performance & Throughput

    Skills you'll gain: Apache Spark, Performance Tuning, PySpark, Database Management, Resource Allocation, Process Optimization, Scalability, Performance Analysis, Job Analysis, Debugging, System Configuration

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Organizational Strategy, Marketing, Quality Management Systems, Governance, Operations Management, Stakeholder Analysis, Working Capital, Corporate Strategy, Financial Statements, Marketing Planning, Financial Analysis, Organizational Structure, Accounts Receivable, Financial Data, Business Strategies, Market Analysis, Quality Management

    4.7
    Rating, 4.7 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

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    AI CERTs

    AI For Healthcare Leaders

    Skills you'll gain: Responsible AI, Data Ethics, Health Care Administration, Medical Billing and Coding, Artificial Intelligence, Health Informatics, Regulatory Compliance, AI Enablement, Patient Flow, Machine Learning, Medical Billing, Natural Language Processing, Revenue Cycle Management, Artificial Intelligence and Machine Learning (AI/ML), Health Care, Medical Assistance, Predictive Modeling, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Packt

    Python for Secret Agents

    Skills you'll gain: Geographic Information Systems, Package and Software Management, Scripting, Statistical Analysis, Probability & Statistics, JSON, Image Analysis, Data Validation, Web Scraping, Intelligence Collection and Analysis, Data Analysis, Statistics, Python Programming, Data Processing, Restful API, File Transfer Protocol (FTP), Open Source Technology

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Jira: Map, Analyze and Release: Coursera
  • Data Visualization and Communication with Tableau: Duke University
  • Learn to Analyze Data with Splunk Fundamentals: EDUCBA
  • SAS Programmer: SAS
  • Crystal Reports: Charts and Functionality Enhancements: Logical Operations
  • AI for Legal Professionals: AI CERTs
  • Globalization, Economic Growth and Stability: IE Business School
  • Optimize Spark Performance & Throughput: Coursera
  • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
  • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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