Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Johns Hopkins University
Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication
Beginner · Specialization · 1 - 3 Months

AI CERTs
Skills you'll gain: Responsible AI, AI Enablement, Business Strategy, Leadership, Organizational Strategy, Business Transformation, Project Management Software, Strategic Decision-Making, Artificial Intelligence, Business Ethics, Governance, Data-Driven Decision-Making, Workforce Planning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Tool Calling, AI Workflows, Generative AI Agents, Document Management, Query Languages, Text Mining, Context Management
Beginner · Course · 1 - 4 Weeks
Arizona State University
Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Marketing Materials, Business Communication, Advertising, Business Planning, Financial Analysis, Communication, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Management Consulting, Business Consulting, Anthropic Claude, Process Mapping, Data Ethics, Google Gemini, Generative AI, Artificial Intelligence, Process Improvement and Optimization, Process Analysis, ChatGPT, Predictive Modeling, Microsoft Copilot, Business Analytics, Presentations, Prompt Engineering, Data Analysis, Change Management, Quality Assurance
Intermediate · Course · 1 - 3 Months

Skills you'll gain: HTML and CSS, Web Design, UI Components, Web Analytics and SEO
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Database Administration, Data Warehousing, Database Systems, Databases, Dashboard, Cloud Services, NoSQL, Apache Spark, Relational Databases, Cloud Storage, MySQL, Data Store, SQL, Database Management, Data Storage
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Microsoft Power Platform, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Microsoft 365
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Science, Statistical Inference, Data Visualization, Pandas (Python Package), Probability & Statistics, Statistics, Regression Analysis, Apache Hadoop, Big Data, Machine Learning, Data Manipulation, Data Preprocessing, Data Analysis, Analytics, Random Forest Algorithm, Python Programming, Data Mapping, Object Oriented Programming (OOP), JavaScript Frameworks, HTML and CSS
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: MLOps (Machine Learning Operations), Applied Machine Learning, Model Evaluation, Scikit Learn (Machine Learning Library), Machine Learning, Predictive Modeling, Scenario Testing, Machine Learning Algorithms, Responsible AI, Regression Analysis, Classification And Regression Tree (CART), Case Studies, Continuous Monitoring, Performance Metric
Intermediate · Course · 1 - 4 Weeks

Interactive Brokers
Skills you'll gain: Derivatives, Equities, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Risk Management, Financial Analysis, Financial Statement Analysis, Market Analysis, Analysis, Capital Markets, Portfolio Risk, Tax, Balance Sheet, Financial Regulations, Business Metrics, Market Data
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Splunk, Dashboard, Ad Hoc Reporting, Statistical Reporting, Query Languages, Security Information and Event Management (SIEM), Data Visualization Software, Data Manipulation, Data Processing, Data Import/Export, Event Monitoring
Intermediate · Course · 1 - 3 Months