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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    The Economics of Health Care Delivery

    Skills you'll gain: Managed Care, Health Systems, Health Care Administration, Health Care Procedure and Regulation, Health Care, Value-Based Care, Medicaid, Insurance, Health Policy, Medicare, Economics, Behavioral Economics, Supply And Demand, Market Dynamics, Long Term Care, Payment Systems, Hospice

    4.8
    Rating, 4.8 out of 5 stars
    ·
    695 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Collection: Online, Telephone and Face-to-face

    Skills you'll gain: Surveys, Interviewing Skills, Data Collection, Sampling (Statistics), Unstructured Data, Research Methodologies, Qualitative Research, Data Validation, Data Quality, Text Mining

    4.6
    Rating, 4.6 out of 5 stars
    ·
    353 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Market Analysis, Case Studies, Feasibility Studies, Project Implementation, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    346 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Market Analysis, Business Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Financial Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Introduction to High-Throughput Materials Development

    Skills you'll gain: Materials science, Experimentation, New Product Development, Laboratory Research, Product Development, Sustainable Technologies, Chemical Engineering, Process Development, Chemistry, Prototyping, Mechanical Engineering, Laboratory Techniques

    4.6
    Rating, 4.6 out of 5 stars
    ·
    180 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

    4.2
    Rating, 4.2 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Dubai Hospitality Marketing

    Skills you'll gain: Hospitality Management, Online Advertising, Promotional Strategies, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Market Trend, Customer Relationship Management, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Understanding the Value of Human-Centered Design

    Skills you'll gain: Human Centered Design, User Experience Design, Stakeholder Engagement, Design Thinking, Creativity, Research and Design, Ideation, Stakeholder Analysis, Surveys, Data Collection, Storytelling, Design Strategies, Collaboration, Innovation, User Research, Presentations, Communication, Goal Setting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Recommender Systems: Non-Personalized and Content-Based

    Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    658 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    McMaster University

    Finance For Everyone: Value

    Skills you'll gain: Financial Analysis, Financial Market, Cash Flows, Financial Modeling, Investments, Business Valuation, Financial Data, Risk Management, Market Dynamics, Decision Making, Analytical Skills, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    251 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Experimental Design Basics

    Skills you'll gain: Experimentation, Sample Size Determination, Research Design, Statistical Analysis, Statistical Methods, Data Analysis Software, Statistical Hypothesis Testing, Design Strategies, Probability & Statistics, Statistical Modeling, Descriptive Statistics, Quality Control, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    309 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • The Economics of Health Care Delivery: University of Pennsylvania
  • Data Collection: Online, Telephone and Face-to-face: University of Michigan
  • Blockchain Opportunity Analysis for Global Commerce: INSEAD
  • Business Management Essentials: Illinois Tech
  • Business Intelligence and Competitive Analysis: Rutgers the State University of New Jersey
  • Introduction to High-Throughput Materials Development: Georgia Institute of Technology
  • Generative AI for Sales: Coursera
  • Dubai Hospitality Marketing : Dubai College of Tourism
  • Understanding the Value of Human-Centered Design: University of Illinois Urbana-Champaign
  • Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota

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