• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, Data Ethics, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    309 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Health Care Innovation

    Skills you'll gain: Social Determinants Of Health, Operations Management, Health Care Administration, Innovation, Value-Based Care, Process Improvement and Optimization, Performance Improvement, Process Mapping, Health Care, Health Informatics, Lean Methodologies, Performance Metric, Quality Assessment, Qualitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    304 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Minnesota

    Introduction to Human Behavioral Genetics

    Skills you'll gain: Healthcare Ethics, Social Sciences, Life Sciences, Psychology, Molecular Biology, Research Methodologies, Biology, Mental Health Diseases and Disorders, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    601 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Introduction to Risk Management

    Skills you'll gain: Risk Management, Business Risk Management, Portfolio Risk, Risk Modeling, Operational Risk, Enterprise Risk Management (ERM), Credit Risk, Risk Analysis, Portfolio Management, Capital Markets, Financial Market, Investment Management, Regulatory Requirements, Financial Regulation, Probability Distribution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    823 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Delivering Quality Work with Agility

    Skills you'll gain: Professionalism, Workflow Management, Accountability, Time Management, Agile Methodology, Continuous Improvement Process, Plan Execution, Problem Solving, Process Improvement, Planning, Adaptability, Client Services, Quality Improvement, Communication Planning, Critical Thinking and Problem Solving, Communication, Decision Making, Customer experience improvement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    538 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    506 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    English for Effective Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Writing and Editing, Concision, Persuasive Communication, English Language, Grammar, Language Competency, Target Audience, Vocabulary

    4.5
    Rating, 4.5 out of 5 stars
    ·
    466 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Introduction to Image Processing

    Skills you'll gain: Image Analysis, Matlab, Computer Vision, Spatial Data Analysis, Digital Signal Processing, Geospatial Information and Technology, Quantitative Research, Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    199 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    Advanced Neurobiology I

    Skills you'll gain: Electrophysiology, Neurology, Anatomy, Cell Biology, Molecular Biology, Physiology, Biology, Laboratory Techniques, Scientific Methods, Research

    4.1
    Rating, 4.1 out of 5 stars
    ·
    641 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Scrum Master Certification: Scrum Methodologies

    Skills you'll gain: User Story, Agile Project Management, Backlogs, Sprint Planning, Agile Software Development, Project Risk Management, Agile Methodology, Risk Management, Management Reporting, Project Coordination, Sprint Retrospectives, Performance Reporting, Team Oriented, Project Performance, Estimation, Capacity Planning, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    946 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    ESG Risks and Opportunities

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Risk Analysis, Risk Management, Portfolio Risk, Case Studies, Business Risk Management, Stakeholder Management, Corporate Sustainability, Investment Management, Portfolio Management, Stakeholder Analysis, Environmental Management Systems, Investments, Financial Analysis, Sustainable Business, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    776 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

1…115116117…341

In summary, here are 10 of our most popular market research courses

  • Responsible Generative AI: University of Michigan
  • Health Care Innovation: University of Pennsylvania
  • Introduction to Human Behavioral Genetics: University of Minnesota
  • Introduction to Risk Management: New York Institute of Finance
  • Delivering Quality Work with Agility: IBM
  • Fundamentals of Global Energy Business: University of Colorado System
  • English for Effective Business Writing: The Hong Kong University of Science and Technology
  • Introduction to Image Processing: MathWorks
  • Advanced Neurobiology I: Peking University
  • Scrum Master Certification: Scrum Methodologies: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok