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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Status: Free Trial
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    Microsoft

    Microsoft Account Manager with Generative AI

    Skills you'll gain: Contract Negotiation, Budget Management, Account Strategy, Productivity Software, Financial Management, Negotiation, Financial Data, Administrative Support, Sales Process, Customer Relationship Management (CRM) Software, Key Performance Indicators (KPIs), Data Quality, Customer Service, Account Management, Microsoft Copilot, Price Negotiation, Client Services, Content Management, Relationship Building, Generative AI

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    Macquarie University

    Excel Power Tools for Data Analysis

    Skills you'll gain: Power BI, Microsoft Excel, Data Presentation, Data Sharing, Data Integration

    4.9
    Rating, 4.9 out of 5 stars
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    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Project Management Life Cycle, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Google Cloud

    Build Data Lakes and Data Warehouses on Google Cloud

    Skills you'll gain: Data Lakes, Data Warehousing, Data Architecture, Data Governance, Data Infrastructure, Google Cloud Platform, Metadata Management, Cloud Storage, Data Storage, Data Management, Data Integration, Data Storage Technologies, Big Data, Advanced Analytics, Operational Databases, Data Security

    4.7
    Rating, 4.7 out of 5 stars
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    2.9K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Microsoft

    Foundations of Account Management

    Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Customer Service, AI Personalization, Customer experience improvement, Sales Management, Sales, Customer Relationship Building, Verbal Communication Skills, Process Mapping, Account Management, Microsoft Copilot, Communication, Brainstorming, Scheduling

    Advanced · Course · 1 - 4 Weeks

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    U

    Universidade de São Paulo

    UX / UI: Fundamentos para o design de interface

    Skills you'll gain: Usability Testing, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, Prototyping, User Research, Design Research, Style Guides, Design Elements And Principles, Responsive Web Design, Verification And Validation

    4.5
    Rating, 4.5 out of 5 stars
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    788 reviews

    Beginner · Course · 1 - 3 Months

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    C

    Coursera

    Learn to Choose the Right ML Model

    Skills you'll gain: MLOps (Machine Learning Operations), Applied Machine Learning, Model Evaluation, Scikit Learn (Machine Learning Library), Machine Learning, Predictive Modeling, Scenario Testing, Machine Learning Algorithms, Responsible AI, Regression Analysis, Classification And Regression Tree (CART), Case Studies, Continuous Monitoring, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Matplotlib, Devops Tools, Plotly, DevOps, Agile Methodology, Web Development, Data Ethics, Flask (Web Framework), Data Visualization, Scripting, GitHub, Debugging, Data Analysis, Automation, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
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    587 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
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    U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

    4.7
    Rating, 4.7 out of 5 stars
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    279 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Value Chain Management Graduate Certificate

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Strategic Decision-Making, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Free Trial
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    University of California, Santa Cruz

    Bayesian Statistics: From Concept to Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Statistical Modeling, Probability, Probability Distribution, Data Analysis, R Programming, Regression Analysis, R (Software), Microsoft Excel, Analytical Skills, Statistical Visualization, Predictive Modeling, Data Visualization, Data Modeling

    4.6
    Rating, 4.6 out of 5 stars
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    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, People Management, Talent Management, Compensation Management, Compensation Strategy, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership Development, Leadership, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    2.4K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Account Manager with Generative AI: Microsoft
  • Excel Power Tools for Data Analysis: Macquarie University
  • AI Product Management: Duke University
  • Build Data Lakes and Data Warehouses on Google Cloud: Google Cloud
  • Foundations of Account Management: Microsoft
  • UX / UI: Fundamentos para o design de interface: Universidade de São Paulo
  • Learn to Choose the Right ML Model: Coursera
  • Microsoft Python Development: Microsoft
  • Product Management: Universidad de Palermo
  • Value Chain Management Graduate Certificate: University of Illinois at Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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