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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Starweaver

    Customer Relationship Management

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
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    260 reviews

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Professional Video Editing Workflows in Premiere Pro

    Skills you'll gain: Adobe Premiere, Video Production, Video Editing, Adobe Creative Cloud, Post-Production, Photo/Video Production and Technology, Editing, Image Analysis, Content Creation, Music, Data Import/Export, Graphic and Visual Design, Color Theory

    Beginner · Specialization · 3 - 6 Months

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    Alex Genadinik

    Create A Book For Your Personal Branding Without Writing

    Skills you'll gain: Business Planning, Product Planning, Marketing Planning, Content Creation, Intellectual Property, Digital Publishing, Writing and Editing, Subcontracting, Purchasing, Marketing Strategies, Branding, Self-Starter, Keyword Research

    Mixed · Course · 1 - 4 Weeks

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    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
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    526 reviews

    Intermediate · Specialization · 3 - 6 Months

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    EDUCBA

    Learn to Analyze Data with Splunk Fundamentals

    Skills you'll gain: Dashboard, Splunk, Data Analysis, Exploratory Data Analysis, Software Installation, Query Languages, Data Processing, Data Visualization Software, Time Series Analysis and Forecasting, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

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    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Data Access, Anomaly Detection, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Machine Learning, Probability & Statistics, Jupyter, Data Import/Export, Pandas (Python Package), Data Transformation, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
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    2.5K reviews

    Intermediate · Course · 1 - 3 Months

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    Alex Genadinik

    Front-End Web Development With Replit AI - Vibe Coding

    Skills you'll gain: Vibe coding, Generative AI Agents, AI Workflows, Agentic systems, Email Automation, AI Orchestration, Search Engine Optimization, Inside Sales, Web Analytics, Prompt Engineering, Development Environment, Application Deployment, Front-End Web Development, Debugging

    Mixed · Course · 1 - 3 Months

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    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Keyword Research, Blogs, Writing and Editing, Content Creation, Generative AI Agents, Web Content, Copywriting, Workflow Management, AI Personalization, Business Writing, Generative AI, AI Enablement, Content Strategy, Writing, Editing, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI

    Intermediate · Course · 1 - 3 Months

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    Kennesaw State University

    Growing Your Core Business with Jagdish Sheth

    Skills you'll gain: Market Opportunities, Growth Strategies, Corporate Strategy, Business Development, Business Strategy, Strategic Marketing, Market Analysis, New Product Development, Portfolio Management, Case Studies, Cash Flows, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

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    University of London

    Machine Learning for All

    Skills you'll gain: Data Preprocessing, Machine Learning, Artificial Intelligence, Model Evaluation, Data Analysis, Image Analysis, Data Collection, Classification Algorithms

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

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    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Microsoft Power BI and Power Platform for Productivity

    Skills you'll gain: Extract, Transform, Load, Star Schema, Microsoft Power Platform, Data Analysis Expressions (DAX), Data Storytelling, Microsoft Power Automate/Flow, Dashboard, Microsoft Excel, Excel Formulas, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Data Presentation, No-Code Development, Data Transformation, Data Literacy, Data Modeling, Data Visualization, Data Analysis, Business Intelligence

    4.4
    Rating, 4.4 out of 5 stars
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    747 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Customer Relationship Management: Starweaver
  • Apply Professional Video Editing Workflows in Premiere Pro: EDUCBA
  • Create A Book For Your Personal Branding Without Writing: Alex Genadinik
  • Strategic Sales Management: Fundação Instituto de Administração
  • Learn to Analyze Data with Splunk Fundamentals: EDUCBA
  • Exploratory Data Analysis for Machine Learning: IBM
  • Front-End Web Development With Replit AI - Vibe Coding: Alex Genadinik
  • AI for Professional Writing: AI CERTs
  • Growing Your Core Business with Jagdish Sheth: Kennesaw State University
  • Machine Learning for All: University of London

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Analytics (13)
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Digital Marketing (13)
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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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