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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data-Driven Decision Making (DDDM)

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Presentation, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    479 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Management, Behavioral Economics, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Integrated Marketing Communications, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    559 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Machine Learning Foundations: A Case Study Approach

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Supervised Learning, Artificial Intelligence, Data Preprocessing, Deep Learning, Computer Vision, Application Development, Predictive Modeling, Unsupervised Learning, Natural Language Processing, Text Mining, Python Programming, Classification Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Exploring Data Transformation with Google Cloud

    Skills you'll gain: Data Governance, Digital Transformation, Data Strategy, Real Time Data, Google Cloud Platform, Business Transformation, Data Management, Data Warehousing, Data Transformation, Big Data, Cloud Storage, Analytics, Business Intelligence, Data Processing, Data-Driven Decision-Making, Database Systems, Data Migration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    924 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Business Development, Agile Product Development, Product Requirements, Test Planning, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    568 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    SAS Certification Practice Exams

    Skills you'll gain: Model Deployment, Logistic Regression, Probability & Statistics, Statistics, Model Evaluation, Classification And Regression Tree (CART)

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    196 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Storyboard in Canva

    Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Michigan

    Data Science Ethics

    Skills you'll gain: Data Ethics, Informed Consent, Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Ethical Standards And Conduct, Big Data, Responsible AI, Intellectual Property, Data Analysis, Social Studies, Sampling (Statistics)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDUCBA

    IoT Enabled Farming

    Skills you'll gain: Internet Of Things, Advanced Analytics, Big Data, Data Management, Wireless Networks, Predictive Analytics, Applied Machine Learning, Environmental Monitoring, Geospatial Information and Technology, Sustainable Technologies, Machine Controls, Real Time Data, Automation, Data Analysis, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    236 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Digital Healthcare Informatics and AI

    Skills you'll gain: Health Informatics, Clinical Informatics, Technology Roadmaps, Patient Flow, Public Health, Innovation, Health Care, Health Systems, Healthcare Project Management, Systems Integration, Data Analysis, ICD Coding (ICD-9/ICD-10), Medical Terminology, Emerging Technologies, Data Management, Data Governance, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Regulatory Compliance, Natural Language Processing

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    W

    Workday

    Workday Basics Series

    Skills you'll gain: Workday (Software), No-Code Development, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    353 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data-Driven Decision Making (DDDM): University at Buffalo
  • Branding and Customer Experience: IE Business School
  • Machine Learning Foundations: A Case Study Approach: University of Washington
  • Exploring Data Transformation with Google Cloud: Google Cloud
  • Product Management Certification: SkillUp
  • SAS Certification Practice Exams: SAS
  • Foundations of Business Strategy and Research: Coursera
  • Create a Storyboard in Canva: Coursera
  • Data Science Ethics: University of Michigan
  • IoT Enabled Farming: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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