• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Comparative Research Designs and Methods

    Skills you'll gain: Research Methodologies, Qualitative Research, Research Design, Social Sciences, Case Studies, Statistical Analysis, Systems Thinking, Computational Logic, Regression Analysis, Political Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Using Generative AI for Learning Design Activities

    Skills you'll gain: Generative AI, Prompt Engineering, Ideation, Instructional Design, Brainstorming, Design Strategies, Content Creation, Persona Development, Professional Development, digital literacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Object Oriented Java Programming: Data Structures and Beyond

    Skills you'll gain: Unit Testing, Growth Mindedness, Data Structures, Graph Theory, Event-Driven Programming, Social Network Analysis, Interactive Data Visualization, Java, Java Programming, Network Analysis, Object Oriented Programming (OOP), Technical Communication, User Interface (UI), JUnit, Object Oriented Design, Computer Programming, Adaptability, Performance Tuning, Algorithms, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.2K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Capstone: Applying Project Management in the Real World

    Skills you'll gain: Sprint Retrospectives, Project Management, Quality Management, Milestones (Project Management), Stakeholder Management, Project Implementation, AI Enablement, Project Closure, Interviewing Skills, Project Scoping, Smart Goals, Project Documentation, Project Planning, Stakeholder Analysis, Project Estimation, Communication, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Prompt Engineering, AI Personalization, A/B Testing, Generative AI, Marketing Materials, Content Strategy, Digital Content, Brand Management, Drive Engagement

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Clase interactivas y dinámicas en Classroom

    Skills you'll gain: Google Workspace, Learning Management Systems, Virtual Environment, Education Software and Technology, Content Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    163 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Implementation of PhET Activities for STEM Education

    Skills you'll gain: Teaching, Mathematics Education, Simulations, User Feedback, Experimentation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Columbia University

    Digital Case Method

    Skills you'll gain: Adobe Premiere, Video Editing, Digital pedagogy, Video Production, Course Development, Case Studies, Cinematography, Media Production, Photography, Storytelling, Content Creation, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    G

    Google

    Google AI

    Skills you'll gain: Vibe coding, Responsible AI, Brainstorming, Planning, Generative AI, Data Analysis, Content Creation, Artificial Intelligence, Presentations, Marketing Materials, Business Communication, Data Visualization, Simulation and Simulation Software, Research, Project Management, Business Modeling, Media Production, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Communication for Maximum Impact: Storytelling

    Skills you'll gain: Leadership, Corporate Communications, Strategic Communication, Storytelling, Business Leadership, Media Relations, Stakeholder Communications, Public Relations, Innovation, Crisis Management, Communication, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Aprendizaje, primera infancia y desarrollo de habilidades

    Skills you'll gain: Childhood Education and Development, Child Development, Working With Children, Pedagogy, Teaching, Education and Training, Instructional Strategies, Human Development, Human Learning, Adult Education, Formal Learning, Economic Development, Higher Education, Social Sciences, Family Support, Productivity, Emotional Intelligence, Cognitive flexibility, Public Policies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Market Research For Customer Service, Sales, And Products

    Skills you'll gain: Surveys, Market Research, Target Market, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Customer Insights, Marketing Strategies, Market Analysis, Persona Development, Qualitative Research, Data-Driven Decision-Making, Competitive Analysis

    Mixed · Course · 1 - 3 Months

1…129130131…507

In summary, here are 10 of our most popular social media marketing courses

  • Comparative Research Designs and Methods: Università di Napoli Federico II
  • Using Generative AI for Learning Design Activities : University of Michigan
  • Object Oriented Java Programming: Data Structures and Beyond: University of California San Diego
  • Capstone: Applying Project Management in the Real World: Google
  • Generative AI Content and Prompt Optimization : Coursera
  • Clase interactivas y dinámicas en Classroom: Coursera
  • Implementation of PhET Activities for STEM Education: University of Colorado Boulder
  • Digital Case Method: Columbia University
  • Google AI: Google
  • Leadership Communication for Maximum Impact: Storytelling: Northwestern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok